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Publix Pulls Magazine Over Gluten-free Mix-up

Celiac.com 11/09/2011 - The Publix supermarket company recently pulled its fall issue of Publix GreenWise Market magazine, because it included a recipe that was erroneously labeled as 'gluten-free.'

Photo: CC--ferret111The company also announced plans to mail a follow-up warning about the recipe to print subscribers.

The recipe for Orange-Honey Sweet Rolls included wheat germ and yeast, some brands of which contain gluten. The recipe appeared on Page 18 of the magazine.

Publix's swift and decisive action to correct the mistake shows a strong level of commitment to gluten-free consumers.

The letter to print subscribers said that "the recipe for Orange-Honey Sweet Rolls, which appears on page 18, calls for the use of gluten-free flour as an ingredient; however, the complete recipe was not intended to be gluten-free. In fact, the recipe includes ingredients which contain gluten, therefore, it is not suitable for those with celiac disease or gluten intolerance."

Publix operates 1,039 stores in the Southeast, including GreenWise Markets in Palm Beach Gardens and Boca Raton, Florida.

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4 Responses:

 
Katherine
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
14 Nov 2011 7:12:21 AM PST
5 stars for the article, and for Publix pulling the magazine. They get a D- for apparently assigning the task of creating or finding gluten-free recipes to someone who had zero clue, same with their supervisor.

 
ROBERT
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said this on
07 Jul 2015 4:49:53 AM PST
I find Publix to be a great source of GF items...they put GF labels on the shelf, which makes shopping much quicker. They are truly committed to serving the GF customer.

 
TXEdie
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said this on
14 Nov 2011 11:58:26 AM PST
Naming the ingredients that were not gluten-free in a recipe that used gluten free flour would have been helpful -- sometimes subtle errors are the most threatening.

 
Marilyn
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said this on
15 Nov 2011 6:20:17 AM PST
Great article. I enjoy anything I can get on gluten free.




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