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    Jefferson Adams
    Jefferson Adams

    By Jefferson Adams •

    Publix Pulls Magazine Over Gluten-free Mix-up

    Reviewed and edited by a celiac disease expert.

    Celiac.com 11/09/2011 - The Publix supermarket company recently pulled its fall issue of Publix GreenWise Market magazine, because it included a recipe that was erroneously labeled as 'gluten-free.'

    Photo: CC--ferret111The company also announced plans to mail a follow-up warning about the recipe to print subscribers.

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    The recipe for Orange-Honey Sweet Rolls included wheat germ and yeast, some brands of which contain gluten. The recipe appeared on Page 18 of the magazine.

    Publix's swift and decisive action to correct the mistake shows a strong level of commitment to gluten-free consumers.

    The letter to print subscribers said that "the recipe for Orange-Honey Sweet Rolls, which appears on page 18, calls for the use of gluten-free flour as an ingredient; however, the complete recipe was not intended to be gluten-free. In fact, the recipe includes ingredients which contain gluten, therefore, it is not suitable for those with celiac disease or gluten intolerance."

    Publix operates 1,039 stores in the Southeast, including GreenWise Markets in Palm Beach Gardens and Boca Raton, Florida.

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    Guest Katherine

    Guest Katherine

    Posted

    5 stars for the article, and for Publix pulling the magazine. They get a D- for apparently assigning the task of creating or finding gluten-free recipes to someone who had zero clue, same with their supervisor.

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    Guest TXEdie

    Naming the ingredients that were not gluten-free in a recipe that used gluten free flour would have been helpful -- sometimes subtle errors are the most threatening.

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    Guest Marilyn

    Guest Marilyn

    Posted

    Great article. I enjoy anything I can get on gluten free.

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    Guest ROBERT

    Guest ROBERT

    Posted

    5 stars for the article, and for Publix pulling the magazine. They get a D- for apparently assigning the task of creating or finding gluten-free recipes to someone who had zero clue, same with their supervisor.

    I find Publix to be a great source of gluten-free items...they put gluten-free labels on the shelf, which makes shopping much quicker. They are truly committed to serving the gluten-free customer.

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  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

    >VIEW ALL ARTICLES BY JEFFERSON ADAMS

     

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