Do You Have Celiac Disease and Have Questions Or Need Help?
Join Celiac.com's forum / message board and get your questions answered! Our forum has nearly 1 MILLION POSTS, and over 62,000 MEMBERS just waiting to help you with any questions about celiac disease and the gluten-free diet. We'll see you there!
Follow / Share
|Get Email Alerts|
- Safe Gluten-Free Food List (Safe Ingredients)
- Unsafe Gluten-Free Food List (Unsafe Ingredients)
- Gluten-Free Alcoholic Beverages
- Celiac Disease Symptoms
- The Gluten-Free Diet 101 - A Beginner's Guide to Going Gluten-Free
- Interpretation of Celiac Disease Blood Test Results
- Is Buckwheat Flour Really Gluten-Free?
Will Fickle Fad Dieters Kill Gluten-free Food Demand?
Jefferson Adams is a freelance writer living in San Francisco. His poems, essays and photographs have appeared in Antioch Review, Blue Mesa Review, CALIBAN, Hayden's Ferry Review, Huffington Post, the Mississippi Review, and Slate among others.
He is a member of both the National Writers Union, the International Federation of Journalists, and covers San Francisco Health News for Examiner.com.View all articles by Jefferson Adams
Celiac.com 12/12/2014 - Are celebrity claims of weight loss and improved health on a gluten-free diet driving people without celiac disease to temporarily inflate the market for gluten-free foods? Is that market headed for a downtrun if these people go back to gluten?
The market for gluten-free food has definitely gotten a boost from people looking to gluten-free food to help them lose weight or to improve their health, even though there is no good science to support such claims. More than half of the 90-plus million Americans who follow a gluten-free diet believe the diet to be “healthier” and more than one-quarter do so to lose weight. So what happens if these reasons are not borne out by science, or by experience? Will the market for gluten-free products begin to shrink?
Fassano thinks this is a possibility, saying that people who embrace “junk” reasons for following a gluten-free diet will likely not follow the diet for a lifetime. He explained that people without celiac disease or gluten-intolerance will only loose weight or become healthier if “they cut out pizza and donuts or other unhealthy foods made with gluten.”
There’s currently no hard evidence of a downturn in the demand for gluten-free food, but the high percentage of people eating and buying gluten-free for incorrect or whimsical reasons certainly has industry analysts a bit concerned. If a significant portion of those people switch back to gluten-containing foods, the market could see swift shrinkage, and many gluten-free products and offerings might disappear.
Certainly, people with celiac disease have benefitted from the explosion in gluten-free products, but has the gluten-free diet become too associated with fad dieters and celebrity health claims? Could reduced gluten-free demand have a negative impact on product options for people with celiac disease?
Celiac.com welcomes your comments below (registration is NOT required).
Great News for Gluten-free Gin, Whiskey and Vodka Lovers
Most all gins and whiskeys, and many vodkas, are distilled from grain.... [READ MORE]
Non-celiac Gluten Sensitivity: Fact or Fiction?
An entry in the Patient Journey section of the British Medical Journal highlights the confusion around non-celiac gluten sensitivity (doi:10.... [READ MORE]
Can Mind and Body Techniques Help Treat Celiac Disease?
Most people with celiac disease will tell you that faithfully maintaining a gluten-free diet can be very challenging, especially for those who enjoy dining out or in the homes of friends.... [READ MORE]
Gluten-Free Menus in School: A Worthwhile Food Fight
Equality.... [READ MORE]