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    Jefferson Adams
    Jefferson Adams

    Cheerios Are Finally Going Gluten-Free

    Reviewed and edited by a celiac disease expert.
    Cheerios Are Finally Going Gluten-Free - Photo: Mike Mozart
    Caption: Photo: Mike Mozart

    Celiac.com 02/25/2015 - General Mills has announced that original Cheerios, Honey Nut Cheerios and three other Cheerios varieties will undergo formula changes, including a switch to gluten-free oats, and will be released as a gluten-free cereal.

    Photo: Mike MozartThe move by the food and cereal giant mirrors a similar recipe change that successfully boosted sales for its Chex brand, which has been gluten-free since 2010.

    Celiac.com Sponsor (A12):
    The company will likely begin selling gluten-free versions in July, says Jim Murphy, president of Big G Cereals, General Mills' ready-to-eat cereal division.

    Apparently, General Mills felt that that could no longer ignore the skyrocketing sales of gluten-free foods, and the slow decline of foods that contain gluten, including breakfast cereals.

    "People are actually walking away from cereal because they are avoiding gluten," says Murphy, a development that, at a time when cereal sales, including Cheerios, are already weak, the company can ill afford.

    Meanwhile, unit sales growth of food with a gluten-free claim on its packaging grew 10.6% in 2014 compared to the previous year, and gluten-free sales, especially among breakfast cereals are expected to continue double-digit growth through at least 2018.



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    Guest Jana Schultz

    Posted

    Do we have any information about being processed with nuts?

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    Guest R SOSINSKI

    Posted

    It's about time, when will the others get on board?

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    Guest Colette

    Posted

    Cheerios is the first cereal I ate as a child and I ate them until I went gluten free 7 years ago. I can't wait to try them again!

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    Guest Craig

    Posted

    That's right cereals are NOT good for us everyday... Jam packed grains in a processed format, hmm, how delightful. Why support a brand that's so late to making ingredient changes and this is 100% directed at profits. Cheerios as a brand does not care about sustainability, their company mission doesn't care about celiac disease, auto-immune illnesses, and/or allergen-free lifestyles, nothing. We should be supporting brands who actually give a sh$$ and are innovating, by making our food healthier, tastier while contributing to the local farmers, and a greener ecosystem. I'm NOT buying Cheerios when there are alternatives on the market.

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    Guest dappy

    Posted

    Well it took them a while. I wrote to General Mills probably about two years ago and told them they were missing out by not converting cheerios. It's the most popular cereal by far.

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    Guest Jo

    Watchdog reported that Cheerios is NOT using certified gluten free oats and is in fact using a machine that removes the visible wheat and other grains from the bulk oats. Didn't sound safe for celiacs to me.

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    Guest Luann

    Posted

    AWESOME!!

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    Guest Terry

    Posted

    Literally cheering for Cheerios this morning over this announcement!

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    Guest Andi
    Do we have any information about being processed with nuts?

    I would imagine that since one of the varieties is Honey Nut Cheerios, that if you've got nut allergies you'd be better off avoiding them.

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    Guest Lynne Sims

    Posted

    This is AWESOME news!!!

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    Guest Don

    This is a fabulous announcement.

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    Guest Jeanne Foerch

    Posted

    It is great to have one more "on board" Gluten Free!

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  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

    >VIEW ALL ARTICLES BY JEFFERSON ADAMS

     


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