Celiac.com 01/20/2016 - The East Lansing woman's pitch for Sweet Encounter won her $11,000 dollars during the Hatching finale business pitch competition at the University Club of Michigan State University.

Photo: Nikki Thompson FrazierFrazier's motivation for participating in the pitch was simple. Her two children suffer from seven different food allergies between them. "There's a lack of safe food options in Lansing. I made all my food from scratch so I figured other moms could benefit from this,"said Frazier, 38.

Thompson's winnings include the $10,000 grand prize from the juried competition, which pitted 12 monthly Hatching winners against each other, along with the crowd favorite award worth $1,000 and a free one-year membership to the University Club.

Frazier has now won a total of $22,000 from business pitch competitions including the Hatching and the InnovateHER Challenge, a competition for women entrepreneurs, both hosted by the Lansing Economic Area Partnership.

When asked about her efforts, Frazier said, "I make gluten-free food taste delicious."

Frazier wowed the panel judges during her three-minute presentation, pointing out similarities between her vision and entrepreneurs like Martha Stewart and Oprah Winfrey, and touted her ability to generate viable spinoffs from her gluten-free ideas, including potential for cookware, a recipe book, a TV show and magazines, all of which Frazier dubbed the "Nikki Effect."

Stay tuned for progress on Nikki Thompson Frazier's efforts to parlay her baking excellence into entrepreneurial opportunity.

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