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Kellogg Debuts Gluten-free Corn Flakes, Special K in Australia

Celiac.com 03/31/2016 - Kellogg has announced that gluten-free versions of its Corn Flakes and Special K cereals will mark its gluten-free debut into the Australian cereal market.

Photo: Wiki Media Commons--David of Earth (NY)Kellogg calls the products a response to growing demand for gluten-free products from consumers with celiac disease and gluten intolerance. "We continue to see a growing number of consumers, including coeliac disease sufferers, requesting gluten free alternatives to our popular cereals."

In formulating their new products, Kellogg set out to combat a perception in the Australian cereal market that gluten-free cereals routinely failed to "deliver a great taste experience that's consistent with products containing gluten," said Janine Brooker, portfolio marketing manager for Kellogg Australia.

Kellogg "…wanted to make sure that our gluten-free Corn Flakes and Special K taste just as good as the original classics," Brooker added.

Kellogg's Corn Flakes Gluten Free and Special K Gluten Free are available in 330g boxes at supermarkets across Australia.

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4 Responses:

 
Joy
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
04 Apr 2016 7:25:56 AM PST
And yet, despite marketing a GF Special K in the US a couple of years ago, it's doubtful you'd find a box of it nowadays. At least not where I live.

 
patricia
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said this on
04 Apr 2016 1:52:43 PM PST
Sounds good to me, but when will they be coming to the USA?

 
David
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said this on
04 Apr 2016 5:29:17 PM PST
Thank God they've finally made a GF version of corn flakes. The rest of them out there are pretty bad. Hope it makes it to the US soon so I can try them! I wonder when they might be available on line.

 
Phillip
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said this on
17 Apr 2016 6:55:15 AM PST
Yeah, be nice if they'd release them here.




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