Probably all of you know that General Mills has reformulated Rice Chex to make it gluten-free. The new and wonderful news was that this apparently turned out profitable enough that they are now in the process of reformulating other Chex cereals. Here is the letter from them that I received today:

Dear Valued Consumer:
Thank you for contacting General Mills regarding Rice Chex cereal.  We appreciate the time you have taken to share your positive feedback with us.  We will be very happy to pass on your comments to the product team.
We are committed to creating the highest quality products for our consumers.  Feedback such as yours helps us achieve this goal for the future. General
Mills is reformulating the following Big G Cereals to gluten free status: We appreciate your loyalty and hope you continue to enjoy our products:
  • Corn Chex
  • Honey Nut Chex
  • Strawberry Chex
  • Chocolate Chex
  • Cinnamon Chex
All 5 products should be widely available across the U.S. by June 1, 2009.  As with all reformulated products, both products may be on store shelves at the same time so we encourage our consumers to read labels/packaging carefully.   To ensure that the cereal inside the box is in fact the new, gluten free product.   Look for “NOW GLUTEN FREE” or “GLUTEN FREE” on the front/side/back panels. 

Amy Sadowski
Consumer Services

As always, welcomes your comments (see below).