New M&M's Label Now Says "May Contain Wheat"
- By Scott Adams
- Published 12/1/2010
In 1994 I was diagnosed with celiac disease, which led me to create Celiac.com in 1995. I created this site for a single purpose: To help as many people as possible with celiac disease get diagnosed so they can begin to live happy, healthy gluten-free lives. Celiac.com was the first site on the Internet dedicated solely to celiac disease, and since then it has become an invaluable resource to people worldwide who seek information about celiac disease and the gluten-free diet.
In 1998 I created The Gluten-Free Mall, Your Special Diet Superstore! which was also another Internet first—it was the first gluten-free food site to offer a shopping cart-style interface, and the ability for people to order gluten-free products manufactured by many different companies at a single Web site.
I am also co-author of the book Cereal Killers, and founder and publisher of Journal of Gluten Sensitivity.
Original Blog Post:
I just got this bit of bad news today. Unfortunately I've received some warnings from celiacs who have found that M&M's may no longer be gluten-free. A call to their customer service line still indicates that all M&M's are gluten-free (except for the new Pretzel M&M's), however, when you actually speak to a real person they will indicate that all M&M's are made on shared lines and may be cross-contaminated due to the fact that the pretzel M&M's are made on those lines.
I certainly hope that this is not the case, but early indications lead me to believe that this may be so.
I urge everyone to share your disappointment with this by calling them directly at: 800-627-7852.
As always, Celiac.com welcomes your comments (see below).