Scott Adams
In 1994 I was diagnosed with celiac disease, which led me to create Celiac.com in 1995. I created this site for a single purpose: To help as many people as possible with celiac disease get diagnosed so they can begin to live happy, healthy gluten-free lives. Celiac.com was the first site on the Internet dedicated solely to celiac disease, and since then it has become an invaluable resource to people worldwide who seek information about celiac disease and the gluten-free diet.
In 1998 I created The Gluten-Free Mall, Your Special Diet Superstore! which was also another Internet first—it was the first gluten-free food site to offer a shopping cart-style interface, and the ability for people to order gluten-free products manufactured by many different companies at a single Web site.
I am also co-author of the book Cereal Killers, and founder and publisher of Journal of Gluten Sensitivity.
Subway Restaurants Announces Gluten-Free Rolls & Brownie Test Marketing
- By Scott Adams
- Published 01/4/2011
Subway Restaurants is testing a gluten-free roll and gluten-free brownie in the Dallas-Fort Worth and Tyler/Longview, TX markets starting the week of January 10th. The gluten-free roll and brownie will give Americans with gluten sensitivities, gluten intolerances, and Celiac Disease another alternative to their diet.
All Subway gluten-free rolls and brownies being used during the test come prepackaged and individually wrapped. Sandwich Artists are instructed through a tutorial video to cut the roll with a pre-wrapped knife and only use once. The same sandwich artist will prepare the order from beginning to end, so only one set of hands will touch the sandwich, eliminating cross contamination. The process is very thorough to ensure a 100% gluten-free product. Extra measures are taken to ensure gluten does not contaminate other foodstuff such as meat, cheese, and vegetables.
We look forward to seeing Dallas-Fort Worth and East Texas residents take advantage of this new menu item during this testing period. Our hope is to offer gluten-free products nationwide.
For more information about the Subway chain, visit www.subway.com.
All Subway gluten-free rolls and brownies being used during the test come prepackaged and individually wrapped. Sandwich Artists are instructed through a tutorial video to cut the roll with a pre-wrapped knife and only use once. The same sandwich artist will prepare the order from beginning to end, so only one set of hands will touch the sandwich, eliminating cross contamination. The process is very thorough to ensure a 100% gluten-free product. Extra measures are taken to ensure gluten does not contaminate other foodstuff such as meat, cheese, and vegetables.
We look forward to seeing Dallas-Fort Worth and East Texas residents take advantage of this new menu item during this testing period. Our hope is to offer gluten-free products nationwide.
For more information about the Subway chain, visit www.subway.com.
Spread The Word
33 Responses to "Subway Restaurants Announces Gluten-Free Rolls & Brownie Test Marketing" 
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said this on
04 Jan 2011 9:07:10 PM PDT My teen daughter is soo excited! Yay for Subway!
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said this on
06 Jan 2011 12:42:18 PM PDT Do you know the manufacturer of the bread/brownie?
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said this on
12 Jan 2011 9:15:02 AM PDT The bread and the brownies are produced at French Meadow Bakeries, frenchmeadow.com.
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07 Jan 2011 4:58:05 AM PDT This is so awesome!! I can't wait for this to happen. Subway is my families favorite place to eat when we do eat out because it's healthier and the kids love saying what exactly goes on their sandwich. Obviously we haven't gone since Kaia was diagnosed in July.
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said this on
07 Jan 2011 7:00:34 AM PDT Shows they're really willing to pay the extra cost to accommodate; pre-wrapped knives, special packaging, dedicated sandwich artist ... that's excellent news!
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10 Jan 2011 4:48:09 PM PDT Nice try, but so not worth the risk. When you cut bread, the crumbs go EVERYwhere. Heating sandwiches up will be a bad move because it will be in shared ovens. The sandwiches get slid along a gluten-laden counter... even if only one person makes the GF ones, there is no way that there won't be cross contamination. Several of their meats and such contain gluten and/or MSG (which can create a gluten-like reaction).
Much better off just to make your own sandwich at home with foods you know are safe and take a cooler with you. I will definitely NOT be trying out Subway's GF endeavors. |
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27 Jan 2011 12:19:50 PM PDT I had a sandwich today at Subway and never did the bun touch the counter. It was on a paper wrapper the entire time, even going in and out of the oven. It was great!
There was an item list at the order station showing what sandwich items you could and could not eat. The whole thing was great. The guy pulled my cheese and meat from the middle of the stack so there were no crumbs on them. Try it! |
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16 Mar 2012 10:44:10 PM PDT My teenage daughter is VERY sensitive to gluten and can't handle any cross contamination. She has eaten at Subway several times and they have always gone out of there way to make her sandwiches in a completely different spot or have had the counter wiped and then the bun was put on double paper so no contact was made. they also used unopened meet and veggies and have cleaned off the condiment containers before using them. I have been very impressed the all of the subway restaurants here in South West Washington.
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said this on
10 Jan 2011 10:07:41 PM PDT Subway rules the roost. Great news for subway faithfuls.
.............. Adam |
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11 Jan 2011 9:44:20 AM PDT Oh this would be great - especially if they actually do it right - many restaurants claim to be accommodate the gluten intolerant, but in fact don't really address the issue of cross-contamination. At least in Subway stores, you can actually WATCH them make your sandwich..that's a great plus! I miss Subway more than anything since having to go gluten free 6 months ago. Go for it subway!
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11 Jan 2011 2:14:25 PM PDT I have tried the sandwich and the brownies, both are very, very, good. The bread is better than any I have eaten in recent memory. And the brownies are delicious. WAY TO GO SUBWAY!!!
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said this on
19 Jan 2011 10:13:53 AM PDT Where did you find it? I've tried all over the Dallas Fort Worth area.
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11 Jan 2011 8:00:31 PM PDT Subway does put down a paper wrapper before putting your bread/sandwich on the counter. Also you can choose to get just veggies instead of the meat options. I think it is a great choice for those times when we need something fast. Way to go Subway!
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14 Jan 2011 8:35:42 PM PDT Yea . It is about time. There is no other fast food place to get a sandwich. Yea. Yea. Will try to find it. Thanks. Liz
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said this on
12 Jan 2011 9:19:58 AM PDT Please Please Please go Nationwide with this product. Props to Subway for taking this step
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said this on
12 Jan 2011 2:59:23 PM PDT I can't wait for this. I eat at different fast food places and I have not been able to eat at Subway. I have been gluten free for 10 months.
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said this on
13 Jan 2011 12:57:25 PM PDT I'm so excited!! I hope it comes to the Virginia Beach, VA area!!!
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14 Jan 2011 9:40:16 AM PDT Glad to hear that Subway's moving forward with GF options, but unfortunately I'm inclined to agree with Amanda ... how will they possibly keep those open buckets of cold cuts, cheese, lettuce etc. free from stray crumbs? This may be an adequate solution for the mildly gluten-intolerant, but as a celiac the risk is still far too great for me.
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16 Jan 2011 8:49:27 AM PDT I only can hope that Subway can accomplish this. In the mean time I am trying to make my own yummy breads and baked goods that don't taste like cardboard. I don't understand why they all taste so bad.
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17 Jan 2011 3:23:10 PM PDT I've seen some news stories say the test markets are Dallas and EAST TEXAS. I've also seen that there are 700 locations. I can't seem to find a list anywhere. Does anybody know how to determine which locations are offering gluten-free?
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20 Jan 2011 12:28:50 PM PDT This is great news. I went on subway's website, they have a "ask us" section where you can submit questions or comments.
I expressed the need for gluten free options and how much it would be accepted in my area. If we all express how excited we are about this, they may listen! |
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25 Jan 2011 7:08:53 AM PDT Can't wait for it to come to London, Ontario Canada. I am especially excited because I have been watching my family enjoy Subway for years and always wondering what it tastes like. As per cross contamination. I feel good about watching my sandwich being prepared in front of me. For those who are worried, I have severe allergies to gluten but I am willing to give Subway a chance to launch this amazing trial. Be positive and only good things will follow.
Jen |
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27 Jan 2011 12:23:04 PM PDT I had a Subway sandwich today and it was great!
The bread was great and the employee did very well to follow procedures to eliminate cross-contamination. He used a new knife, a clean paper wrapper (the sandwich never touched the counter), and the meat and cheese were selected from the middle of the stacks to ensure that no crumbs that may be on the top of the stacks got on my sandwich. Overall, the sandwich was great. The only downside is the small size of the bun. They could be bigger. If you can, try it! |
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05 Feb 2011 4:36:51 AM PDT My 18 year old daughter was just diagnosed with celiac disease.
Subway is one of her favorite fast food restaurants. If you have gluten free bread she'll be a regular customer. I also know she would be happy to pay a little extra for the sandwich, just so she could continue eating at Subway. |
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07 Feb 2011 7:15:09 PM PDT The rest of my family goes to Subway often. If I can go, too, we'll go even more often!
Waiting for gluten free Subway in Canada. |
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23 Mar 2011 7:53:15 PM PDT Was in Dallas for business and made it a point to go to Subway. The gluten free sandwiches reminded me of the deli rounds they used to sell. They didn't look that appetizing, but as my taxi was waiting on me outside I knew I had made the trip, I had to try the sandwich. As awful as it looked, once I sunk my teeth into it I realized it was actually good. Not even good, really good!! Subway must have taken time taste testing first as even the taxi driver told me he loves the gluten free brownies even though he's not gluten free. It was so good I brought some home and shared them with my kids, 2 of which also have Celiac. Even a few hours old (from the plane travel) my kids loved them!! Way to go Subway. Can't wait for this to go nation wide...
Oh yeah, and they took extreme care in handling the sandwiches. Used a special tray, plastic new knives, she washed her hands and changed gloves before touching my sandwich packages. The bread is pre made and each individually wrapped. I felt very safe and never had any side affects or contamination. |
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04 Apr 2011 10:42:15 AM PDT Excellent service in DFW! They are VERY educated about celiac and exceptionally careful with all food preparation. I was pleasantly surprised - TRY IT!!!
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14 Apr 2011 5:30:39 PM PDT I was in Texas last week visiting my Niece who works at Subway. I have an allergy to wheat, not celiac. But gluten free is good for me and she offered to make me a sandwich.
I went back for more. They got the recipe for this bun right. I'm not sure what goes into it. It is a little more yellow than most breads. But it is light, fluffy and soft. None of the gritty texture that I am used to getting in wheat/gluten free baked products. I would really like to see this product up in Canada. Yeah, the brownie was pretty good too! |
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said this on
20 Apr 2011 1:15:54 PM PDT When will they come out on the east coast?
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16 Jul 2011 8:18:24 PM PDT I recently ate both the gluten-free brownie and sandwich in the Ft. Worth test market area. Both very tasty. The sandwich makers followed stringent posted prep procedures as not to cross contaminate. Great move by Subway! Go national with that! There are a bunch more folks that will frequent your sandwich shops!
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23 Oct 2011 11:33:54 AM PDT I'm so happy to hear that! I pray it comes to Canada soon! I used to love Subway! Since I recently got diagnosed its been so hard not being able to eat the usual stuff I always did!
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18 Jan 2012 11:54:53 AM PDT My mother in law asked a Subway employee about their gluten free products. During their conversation, the employee threw a piece of cheese from a wheat bread sandwich back into the cheese bin contaminating the entire bin. If my mother in law did not see the employee put the cheese back into the bin, there would have been no way to know about the contamination and we may have gotten sick. I bet none of the other employees knew about the contamination either and assumed the cheese was safe.
Subway CANNOT guarantee that each franchise will completely eliminate cross contamination. Why try so hard to prevent contamination of the bread from the factory to the store, if it's just going to be contaminated in the store using communal ingredients? Grabbing cheese from the middle of the stack? You still have to touch the contaminated outer layers before you touch the 'clean' inner slices. |
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said this on
19 Jan 2013 9:31:35 AM PDT This is very exciting! When are they coming to Canada??
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