Subway Restaurants Announces Gluten-Free Rolls & Brownie Test Marketing
- By Scott Adams
- Published 01/4/2011
In 1994 I was diagnosed with celiac disease, which led me to create Celiac.com in 1995. I created this site for a single purpose: To help as many people as possible with celiac disease get diagnosed so they can begin to live happy, healthy gluten-free lives. Celiac.com was the first site on the Internet dedicated solely to celiac disease, and since then it has become an invaluable resource to people worldwide who seek information about celiac disease and the gluten-free diet.
In 1998 I created The Gluten-Free Mall, Your Special Diet Superstore! which was also another Internet first—it was the first gluten-free food site to offer a shopping cart-style interface, and the ability for people to order gluten-free products manufactured by many different companies at a single Web site.
I am also co-author of the book Cereal Killers, and founder and publisher of Journal of Gluten Sensitivity.
All Subway gluten-free rolls and brownies being used during the test come prepackaged and individually wrapped. Sandwich Artists are instructed through a tutorial video to cut the roll with a pre-wrapped knife and only use once. The same sandwich artist will prepare the order from beginning to end, so only one set of hands will touch the sandwich, eliminating cross contamination. The process is very thorough to ensure a 100% gluten-free product. Extra measures are taken to ensure gluten does not contaminate other foodstuff such as meat, cheese, and vegetables.
We look forward to seeing Dallas-Fort Worth and East Texas residents take advantage of this new menu item during this testing period. Our hope is to offer gluten-free products nationwide.
For more information about the Subway chain, visit www.subway.com.
As always, Celiac.com welcomes your comments (see below).