Warning to Aussies
Cadbury have just started releasing new packaging, which has a 'may contain traces of wheat' statement, even on plain milk chocolate.
When contacted via facebook, the response was that there hadn't been any changes to ingredients or production methods, but they had reviewed their allergen labelling to better reflect the allergens that may be present due to cross contamination.
They didn't seem to understand that it is unacceptable that there has always been the potential for cross-contamination, and they have only just decided to start declaring this. How can a company this big not understand the mandatory reporting of allergenic cross contamination?
As a highly sensitive celiac I am furious that a previously trusted brand hasn't been properly declaring this issue, especially as in the past their website even had a list of gluten content categories, dividing between 'gluten free', 'traces of gluten (<20ppm)' and 'contains gluten'. To blithely state now that they 'never claimed their products were gluten free' is an insult to consumers as well as a misunderstanding of the issue.
There goes one of my only emergency convenience food options!