People with Celiac are 1 % of the population. Many companies will not want to go to the expense of reformulating and testing for 1 % of the population. It is their right to choose to have gluten-free food or not. If the grocery store has policies or products or anything you don't agree with, you do not need to shop at the store.
I just think they're missing out, and it's to our disadvantage too. Gluten free 'fad' diets don't seem to be much of a thing here and sometimes I think Australians are just 'too tolerant'. I am going to submit feedback to ALL of the Australian breakfast cereal manufacturers and suggest they really do look into this. I have already done it previously a few years ago but I think it's just being ignored.
Sanitarium used to make a gluten free muesli however they deleted that line due to "extremely
I think the coeliac associations in the UK have taught Kellogg's that small amounts of gluten in their corn flakes are safe. However in Switzerland they don't use malt at all in Kellogg's corn flakes. I don't think we should have to accept this, and I won't! Cadbury stuffed up their chocolate recipe here in Australia last year by adding proprietary vegetable fats to their chocolates. All the needed were hundreds (not thousands) of consumers complaining to them over a period of 7 months and they changed it back. One of the posts I came across mentioned this: "If consumers can change such a corporate giant's product to suit their demands, they can LITERALLY
change the world!
I think that part of the reason that nothing is changing in the breakfast cereal industry with regard to gluten is because we haven't demanded enough. We need to savour the opportunity we currently have to contact these companies with our requests. If anyone would be willing to help me out in a mission that could potentially help 140,000 or more Australians here are some links below.
Kellogg's Australia http://www.kellogg.c...60/Default.aspx
(Request gluten free' rice bubbles.
Sanitarium Australia http://www.sanitariu...m.au/contact-us
(Request that they remove or replace the barley malt flavouring in their Skippy Corn Flakes
(Request that they consider making some of their mainstream cereals completely gluten free
Mention some issues, such as cost
and the prevalence of coeliac disease
. Also make mention of the fact that other brands (such as General Mills in the USA) have reformulated a vast array of their products to suit the gluten free market without the need to charge consumers extra.
You may want to copy and paste the above links I've posted into your browser bar so they don't see that you've all been referred by one (1) person... Not critical, but just a thought
Let me know if you think making requests as such is rude at all. I don't think it is, but have always wondered how it comes across whenever I make such requests.
I also think brands just 'copy' and 'mimic' each other and product development teams just see the gluten free diet as a fad. In this regard, I think that often the company's product development team lets the company down.
I have a friend who was recently diagnosed as a celiac who always avoided foods labelled gluten free. He decided to go on the gluten free diet while at college and his mother was absolutely furious but he was constantly sick and his skin was as pale as anything. Now he's really healthy but boy were there some family problems or what? They had him on a dairy-free diet but every time he asked at home about removing gluten from his diet and having coeliac disease they were quite ignorant about it and said "Don't get it. You're not going to get it! You're not a dairy person, and many who have the disease find it's over in a month or two."
Soy and dairy seem to be a breeze to avoid in comparison to gluten over here. Don't know about the United States but I think between the wheat and barley products used in our supply we're just about through. No mainstream companies seem to want to change their recipes for us anymore.
End of my vent, but do try and contact at least one or two of the companies mentioned above on their cereal offerings. I've mentioned details in the brackets below each link with specifics on what you should request. I'll also try to contact some American companies for you guys and suggest the addition of more mainstream cereals. Same with the UK. It never hurts