I take it very seriously. It is a disease, not an "I have it sometimes" illness. The Cold or Flu can go away, celiac doesn't. So it's important to consider ramifcations when "ignoring" a disgnosed disease. Although I get fear tactics may not work on everyone, for me it was either I love being in pain and constantly sick or I don't. So, I don't and something as simple as removing something from your diet to feel better.....jeez thats easy. No treatments, no drugs, no surgerys.
I always say, "either your in enough pain to do something to heal yourself or not. if your not, then it must not be that bad, if it isn't that bad, then quit complaining."