I don't know if you all have seen this Superbowl ad yet. In it the star says, "When our idea of danger is eating gluten, there's trouble a foot." implying that we are a bunch of sissy, picky eaters. It is a totally unnecessary jab at the gluten-free diet, and frankly, they are quite wrong - for us gluten IS dangerous.
You can see the ad (see the first 20 seconds) here:
There is even a petition to pull this ad, and hopefully not air it. If you are interested, here is the link: