Go Macro was founded by Jolanta Sonkin and her mother, Amelia Kirchoff, who recovered from breast cancer by following a macrobiotic diet (free of eggs, dairy, refined sugars and flours, hydrogenated oils, processed foods, additives, artificial colorings and preservatives and animal products). Amelia started making gluten-free desert bars based around this diet, and soon they were selling them to local health food stores. All of their products are gluten-free, vegan, certified organic and made on a rural farm in Southwest Wisconsin.