Goldbaum's Natural Food Co. was established in 2007 by Leah Parnes with the objective of filling the gluten-free niche in the U.S. food industry. She started on a gluten-free diet a year prior, but was dissatisfied with current gluten-free offerings on the market. Today, Goldbaum's makes a variety of gluten-free food products, including prepared gluten-free meals and gluten-free ice cream cones.