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Advertising

Download Celiac.com's Media Kit/Advertising Agreement

Celiac.com Advertising Policy/Disclosure
All ads must be relevant and important to people with celiac disease, gluten intolerance and/or gluten sensitivity. All food and beverage products advertised must be gluten-free. Our goal in displaying ads on this site is to provide our visitors with additional information about products that may help their situation. Celiac.com is supported by our own advertising (including banner and text ads—see info below), Google ads, and product purchases from our store.  Our banner and sponsored link advertising can be distinguished by the "Celiac.com Sponsor" or "Ads By Google" text that appears with the ads. Our current sponsors can be viewed in the Gluten-Free Food & Specialty Product Companies and Gluten-Free Food Reviews sections.

About Celiac.com Advertising
Since its creation in 1995 by Scott Adams, Celiac.com has become the #1 trusted source of current and accurate information on celiac disease and the gluten-free diet. Celiac.com is regularly featured in the media, and has appeared in the New York Times, Wall Street Journal and San Francisco Chronicle, to name just a few.

Reach
From building brand awareness to increasing your revenue, advertising at Celiac.com will allow you to reach out to those already in need of gluten-free products and services. Celiac.com receives over 50 million hits by more than 1 million visitors per month.

Accountability
Our banner ad plans allow you to log into our site 24/7 to track your views, clicks and conversions, so that you can accurately gauge the success of your campaign. Banner advertisers will also receive a weekly performance report by e-mail.

Value
We offer a variety of ad plans that fit almost any budget—they start as low as $50 per month. We encourage you to check out Celiac.com's Alexa traffic ranking and compare Celiac.com with other sites that have similar content.

Celiac.com Advertising Opportunities Include:

 

How to place your Celiac.com advertisement:

Download our Media Kit/Advertising Agreement form and fax it back to us. We will let you know shortly if the requested ad spot is available (if it is not available you will have the option of going on a wait list for the spot, or changing your ad to one that is available).

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

Celiac.com Web Site Advertising:

 

 Cost/month~Impressions~Clicks~CPM~CPC
Plan C $250 334,734* 554* $0.75* $0.45*
Plan D $500 602,064* 1,134* $0.83* $0.44*
Plan E $1,100 1,102,329* 2,604* $1.00* $0.42*
Plan F $2,495 2,405,054* 5,770* $1.04* $0.43*
Plan G $5,995 3,087,988* 21,046* $1.94* $0.28*
Google AdWords $6,470** 1,469,384** 14,038** $4.40** $0.46**
*Based March 2013 Actual Data
** 3/19-4/17/13 Actual Data


PLAN A - Web Site Advertising

  • Monthly Rate: $50 per month (Cost is flat and not based on pay per click - Payment via credit card only).
  • No ad view/click tracking is available for this ad level (ad tracking starts at our Plan C level).
  • Description: 100 words or less, including contact information, a link to your site, all in the "Gluten-Free Specialty Food & Product Companies" area.
  • Materials:  E-mail 100 words or less about your product/company, including contact information to us at:
  • All materials, including payment, must be received at least one week prior to the ad's start date.

PLAN B - Web Site Advertising

  • Monthly Rate: $75 (Cost is flat and not based on pay per click - Payment via credit card only).
  • No ad view/click tracking is available for this ad level (ad tracking starts at our Plan C level).
  • Description: 200 words or less, including contact information, a link to your site, your company's graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
  • Materials:  E-mail 200 words or less about your product/company, including contact information and a .jpg or .gif formatted logo/graphic to us at:
  • All materials, including payment, must be received at least one week prior to the ad's start date.

PLAN C - Banner Web Site Advertising
Note: Plan C space is limited to 12 total advertiser spots. If all are full please request to be added to our wait list. (This plan receives roughly 700 times more ad views/clicks than Plans A or B.)

  • Monthly Rate: $250 (Cost is flat and not based on pay per click - Payment via credit card only).
  • Performance Estimate: March 2013  data from actual Plan C advertisers:
    • Your ad will receive approximately 334,734 views and 554 clicks. 
    • Approximate Cost Per 1,000 Views (CPM) = $0.75. Approximate Cost Per Click (CPC) = $0.45.
  • Description:
  • Materials:  E-mail the below materials to us at:
    • Text : 300 words or less, including contact information, a link to your site, your company’s graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Graphic #1: 130 x 130 pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • Graphic #2: 460w x 60h pixels (under 15k - can be animated - .gif or .jpg format).
    • All materials, including payment, must be received at least one week prior to the ad's start date.

PLAN D  - Banner Web Site Advertising
Note: Plan D space is limited to 7 total advertiser spots. If all are full please request to be added to our wait list. 

  • Cost: $500 per month (Cost is flat and not based on pay per click - Payment via credit card only).
  • Performance Estimate: March 2013  data from actual Plan D advertisers:
    • Your ad will receive approximately 602,064 views and 1,134 clicks. 
    • Approximate Cost Per 1,000 Views (CPM) = $0.83. Approximate Cost Per Click (CPC) = $0.44.
  • Description:
  • Materials:  E-mail the below materials to us at:
    • Text : 300 words or less, including contact information, a link to your site, your company’s graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Graphic #1: 130 x 130 pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • Graphic #2: 460w x 60h pixels (under 15k - can be animated - .gif or .jpg format).
    • Graphic #3: 125w x 250h pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • All materials, including payment, must be received at least one week prior to the ad's start date.
  • Ad Tracking Statistics: Access to our advertiser center log in that allows you to track your ad's performance and generate and download performance reports. You will receive a weekly performance report by e-mail showing your ad's statistics for the prior week.
  • Conversion Tracking: Available upon request (you would need to add a simple Java script to your site's order success page).

PLAN E - Banner Web Site Advertising
Note: Plan E space is limited to 5 total advertiser spots. If all are full please request to be added to our wait list.

  • Cost: $1,100 per month (Cost is flat and not based on pay per click - Payment via credit card only).
  • Performance Estimate: March 2013  data from actual Plan E advertisers:
    • Your ad will receive approximately 1,102,329 views and 2,604 clicks. 
    • Approximate Cost Per 1,000 Views (CPM) = $1.00. Approximate Cost Per Click (CPC) = $0.42.
  • Description: 
  • Your banner will also appear in prime areas of Gluten-Free Forum - this could be the busiest celiac disease forum on the Internet!
  • Materials:  E-mail the below materials to us at:  
    • Text : 300 words or less, including contact information, a link to your site, your company’s graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Graphic #1: 130 x 130 pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • Graphic #2: 460w x 60h pixels (under 15k - can be animated - .gif or .jpg format).
    • Graphic #3: 120w x 600h pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • All materials, including payment, must be received at least one week prior to the ad's start date.
  • Ad Tracking Statistics: Access to our advertiser center log in that allows you to track your ad's performance and generate and download performance reports. You will receive a weekly performance report by e-mail showing your ad's statistics for the prior week.
  • Conversion Tracking: Available upon request (you would need to add a simple Java script to your site's order success page).

PLAN F - Static Banner Web Site Advertising
Note: Plan F space is limited to a single advertiser - there are no rotations with other advertisers. If full please request to be added to our wait list.

  • Cost: $2,495 per month (Cost is flat and not based on pay per click - Payment via credit card only).
  • Performance Estimate: March 2013Estimates calculated from recent Plan E and Google AdSense data:
    • Your ad will receive approximately 2,405,054 views and 5,770 clicks. 
    • Approximate Cost Per 1,000 Views (CPM) = $1.04. Approximate Cost Per Click (CPC) = $0.43.
  • Description: 
  • Your banner will also appear in prime areas of Gluten-Free Forum - this could be the busiest celiac disease forum on the Internet!
  • Materials: E-mail the below materials to us at:  
    • Text : 300 words or less, including contact information, a link to your site, your company’s graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Graphic #1: 130 x 130 pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • Graphic #2: 460w x 60h pixels (under 15k - can be animated - .gif or .jpg format).
    • Graphic #3 (Up to 3 different styles): 120w x 600h pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • All materials, including payment, must be received at least one week prior to the ad's start date.
  • Ad Tracking Statistics: Access to our advertiser center log in that allows you to track your ad's performance and generate and download performance reports. You will receive a weekly performance report by e-mail showing your ad's statistics for the prior week.
  • Conversion Tracking: Available upon request (you would need to add a simple Java script to your site's order success page).

PLAN G - Static Banner Web Site Advertising
Note: Plan G space is limited to a single advertiser - there are no rotations with other advertisers. If full please request to be added to our wait list.

  • Cost: $5,995 per month (Cost is flat and not based on pay per click - Payment via credit card only).
  • Performance Estimate: March 2013 Estimates calculated from recent Plan E and Google AdSense data:
    • Your ad will receive approximately 3,087,988 views and 21,046 clicks. 
    • Approximate Cost Per 1,000 Views (CPM) = $1.94. Approximate Cost Per Click (CPC) = $0.28.
  • Description: 
  • Your banner will also appear in prime areas of Gluten-Free Forum - this could be the busiest celiac disease forum on the Internet!
  • Materials: E-mail the below materials to us at:  
    • Text : 300 words or less, including contact information, a link to your site, your company’s graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Graphic #1: 130 x 130 pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • Graphic #2: 460w x 60h pixels (under 15k - can be animated - .gif or .jpg format).
    • Graphic #3 (Up to 3 different styles): 160w x 600h pixels (under 15k - can NOT be animated - .gif or .jpg format).
    • Graphic #4 (Up to 3 different styles): 200w x 200h pixels (under 15k - can be animated - .gif or .jpg format).
    • Graphic #5 (Up to 3 different styles): 468w x 60h pixels (under 15k - can be animated - .gif or .jpg format).
    • All materials, including payment, must be received at least one week prior to the ad's start date.
  • Ad Tracking Statistics: Access to our advertiser center log in that allows you to track your ad's performance and generate and download performance reports. You will receive a weekly performance report by e-mail showing your ad's statistics for the prior week.
  • Conversion Tracking: Available upon request (you would need to add a simple Java script to your site's order success page).

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

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Product Reviews on Celiac.com's Web Site


Get a 100-300 word professionally written review about your product that will reach 90,000+ who are on a gluten-free diet instantly, and hundreds of thousands of site visitors in the years to come. Your review will appear in our Gluten-Free Food Reviews section. Your review will also appear for a limited time in the Featured Articles area of our home page. Your product review will be professionally written by our staff and will be an unbiased, objective review. You will have a chance to accept or reject our review before publication, and should you reject the review it will not be published (but there will be a charge for writing the review, as described below). Your product review on Celiac.com will not expire.

Contact us today to have your review published and you will:

  • Get a 100-300 word professionally written review about your product;
  • Spread the word about your product directly to the gluten-free community via Celiac.com's large number of visitors who are on a gluten-free diet;
  • Include your review in our email update and reach over 100K who are on a gluten-free diet instantly!

Cost and Materials:

                                                                                                           

Description Product Review Only Product Review + Include Review in Celiac.com Email Update (this goes out to more than 100K subscribers)
100 Word Product Review
$250*
$400*
200 Word Product Review
$350*
$500*
300 Word Product Review
$450*
$600*
 

*$150 is non-refundable, should you decide not to have your review published. Additionally, there may be an extra $50 non-refundable charge should your product require baking or other extensive preparation.

  • One or more pictures of the product will be included in the review (we will take the pictures).
  • Contact us today to make arrangements to send us a sample of your product and schedule the publication of your review!

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

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Email Advertising - E-mail Blast Sponsorships

 

Reserve your spot today and you will:

     
  • Piggyback your company’s ad (50 words or less + link + 100x100 pixel graphic) at the top of the body of our email updates at $20 per 1,000 email sent. Get your company's message to over 160,000 gluten-free people instantly via e-mail.
  • Celiac.com list = over 100,000
  • GlutenFreeMall.com list = over 115,000
  • Join our list to receive a sample update.

Our lists have been meticulously maintained since 1995 and are opt-in only. Contact us to see if you qualify to sponsor our email newsletter updates to our large opt-in subscriber lists.

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

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Print Advertising (Paper) in Journal of Gluten Sensitivity

Journal of Gluten Sensitivity has approximately 2,500 paid subscribers, and has a total circulation of around 5,000 to 10,000.  All PDF back issues are available online to all future subscribers. If you would like to get your company's ad in the next issue of Journal of Gluten Sensitivity and reach its subscription base of people with celiac disease or gluten sensitivity, now is the time--your ad will be effective for years to come.

Advertisement deadlines:

  • March 20th for the spring issue.
  • June 21st for the summer issue.
  • September 22nd for the autumn issue.
  • December 21st for the winter issue.

Advertisement rates:

Description  
Per Issue
 
4 Issues*
Full Page (7.5”x 10”)  
$549
  
$499/each
Horizontal Half Page (7.5”x 5”)  
$399
  
$349/each
Vertical Half Page (3.75”x 10”)  
$399
  
$349/each
One-Quarter Page (3.75”x 5”)  
$329
  
$299/each

*Prepaid up front for four issues

Materials:
E-mail your advertisement to:in the following format:
- PC formatted Adobe PDF (Preferred) or TIFF at 300 dpi resolution.

The file can be in full color, gray scale, or you can send both. The on-line version of Journal of Gluten Sensitivity is in full color, while the print is two color--the second color is Pantone 660 C--in case you want to submit a two color ad for the printed version.

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

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Audio Advertising in our Celiac.com Podcast Edition



Reach well over 5,000 people per episode by sponsoring our exclusive Podcast Edition of Celiac.com news. The podcast is available as a free download from this site, as well as other Podcast-oriented sites such as Apple's Itunes. The advertisement consists of a 15 second spot near the beginning of the podcast, and the format is similar to ads that you might hear on NPR. When you sponsor an episode your ad will be permanently embedded in that episode for years to come, as all of our episodes are permanently available on our site. We will work on the script with you, and handle all of the recording/production of your ad spot.

If you have never heard Celiac.com's Podcast Edition, please listen to some past episodes:

Advertisement deadline:

     
  • The script for the Podcast ad must be finalized by the 15th of the month to make it into that month's Podcast.
    •  

Advertisement rates:

 

Quantity
 Description
Price*
1
 15 Second Podcast Ad Spot
$249
3
 15 Second Podcast Ad Spots
$229/each
6
 15 Second Podcast Ad Spots
$209/each
12
 15 Second Podcast Ad Spots
$249/each

*Prepaid up front for all spots

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

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Intro Packages (New Advertisers):



Package
 Description
Price
 Deal
C
$1,429
 $1,329
  

1/2 Price On: Banner Ad text OR Product Review text go out in our Email newsletter to over 100K subscibers.

Value = $100
D
$2,449
 $2,249
  • Banner Ad text OR Product Review text to go out FREE in our Email newsletter to over 100K subscibers.
  • Value = $200
E
$4,699
 $4,299
  • Banner Ad text AND Product Review text both go out FREE in our Email newsletter to over 100K subscibers.
  • Value = $400

 

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

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How to place your Celiac.com advertisement:

Download our Advertising Agreement form and fax it back to us. We will let you know shortly if the requested ad spot is available (if it is not available you will have the option of going on a wait list for the spot, or changing your ad to one that is available).

 

Contact us today to place your ad, or if you have any questions about our advertising opportunities:or by telephone at: (707) 509-4528.

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Celiac.com Sponsor:
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