Jump to content
  • Sign Up
  • Join Our Community!

    Get help in our celiac / gluten-free forum.

  • Jefferson Adams
    Jefferson Adams

    Cheerios Are Finally Going Gluten-Free

    Reviewed and edited by a celiac disease expert.

    Caption: Photo: Mike Mozart

    Celiac.com 02/25/2015 - General Mills has announced that original Cheerios, Honey Nut Cheerios and three other Cheerios varieties will undergo formula changes, including a switch to gluten-free oats, and will be released as a gluten-free cereal.

    Photo: Mike MozartThe move by the food and cereal giant mirrors a similar recipe change that successfully boosted sales for its Chex brand, which has been gluten-free since 2010.

    The company will likely begin selling gluten-free versions in July, says Jim Murphy, president of Big G Cereals, General Mills' ready-to-eat cereal division.

    Apparently, General Mills felt that that could no longer ignore the skyrocketing sales of gluten-free foods, and the slow decline of foods that contain gluten, including breakfast cereals.

    "People are actually walking away from cereal because they are avoiding gluten," says Murphy, a development that, at a time when cereal sales, including Cheerios, are already weak, the company can ill afford.

    Meanwhile, unit sales growth of food with a gluten-free claim on its packaging grew 10.6% in 2014 compared to the previous year, and gluten-free sales, especially among breakfast cereals are expected to continue double-digit growth through at least 2018.


    User Feedback

    Recommended Comments



    It's about time, when will the others get on board?

    I agree. There are so many cereals out there that should be gluten-free but aren't--Kellogg's Cornflakes, Cocoa Krispies, Cap'n Crunch, Quaker Oatmeal, Cocoa Puffs, Reese's Peanut Butter Puffs, just to name a few. It makes no sense that these aren't gluten-free since their main ingredient is corn or rice.

     

    Is the 'malt flavoring' or whatever that represents only a trace amount of the ingredients really that necessary? I doubt it. Add Fiber One bars to the list, too. It should be relatively easy to make them gluten-free or at least offer a gluten-free version.

    Share this comment


    Link to comment
    Share on other sites

    This article from www.glutenfreewatchdog.org may be of interest: http://bit.ly/1Mka0fC

    Here's an excerpt from the article-I've had two conversations with General Mills, including one with a VP of Research and Development. She confirmed that gluten-free Cheerios are made using “high-quality†regular oats. General Mills claims that wheat and barley grain are removed from their oat supply by a proprietary mechanical process developed by engineers at General Mills (General Mills has reported elsewhere that they are using a mechanical filter). She went on to say that General Mills did not take the decision to produce gluten-free Cheerios lightly and that the process to develop this cereal has taken four years.

    Share this comment


    Link to comment
    Share on other sites

    YAY! This is great news for cereal lovers. Wishing that more brands will get with the program too. Now if I could find a good soft bread, that would be even better news.

    Share this comment


    Link to comment
    Share on other sites

    I hope they use different equipment for the gluten free Cheerios not the same equipment used for cereals with gluten. I have a feeling this change is for the people who choose to be gluten free and not those of us with celiac disease.

    Share this comment


    Link to comment
    Share on other sites



    Join the conversation

    You are posting as a guest. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

  • Related Articles

    Paul Smith
    This article originally appeared in the Fall 2009 edition of Journal of Gluten Sensitivity.
    Celiac.com 10/30/2009 - The major concern in producing gluten and allergen-free foods is always that of cross contamination. In my view, the only safe way to produce gluten-free meals and products is in a rigorously controlled and totally gluten-free environment where all ingredients...

    Destiny Stone
    This article originally appeared in the Spring 2010 edition of Celiac.com's Journal of Gluten-Sensitivity.
    Celiac.com 07/19/2010 - Thinking about sending your youth to a gluten-free camp, but not sure if the benefits outweigh the cost? A new study was conducted to determine the quality of life among young celiac campers and it is indicating that camp may not only be fun...

    Robert Lanterman
    Celiac.com 10/29/2014 - At the age of eighteen I started to see a naturopath in order to find ways to combat my anxiety without switching to a bunch of shady medications. In my experience, people had rarely ever talked about food intolerances in relation to neurochemistry. Despite my skepticism or the skepticism of the people around me, what choice did I have but to try whatever...

    Jefferson Adams
    Celiac.com 03/06/2015 - The Kellogg Co. has announced the launch of Eggo Gluten Free Waffles in both original and cinnamon flavors.
    Coming on the heels of General Mill’s move to take Cheerios gluten-free, the announcement marks the latest move by major cereal manufacturers into the realm of gluten-free products.
    Eggo Gluten Free Waffles are available nationwide i...

  • Forum Discussions

    Thank you knitty kitty and posterboy. I do take my multi that has it in it. I may have to look for a liquid form. thank you for reaching out I very much want to find some stability as I am working now and need to be a good wife, mom,...
    Awol, I saw this earlier...but got busy with life...Knitty Kitty's response triggered my memory...POTS has been associated with low Thiamine Levels...they say as many as 1/4 of those with POTS might improve after taking thiamine supplementation...
    You can try the AIP diet. It is very effective for treating IBS. Migraines are often linked to IBS. https://autoimmunewellness.com/aip-medical-study-results/ Also NAC an antioxidant that can cross the blood brain barrier. http...
×
×
  • Create New...