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  • Jefferson Adams
    Jefferson Adams

    General Mills Pulls Plug on Gluten-free Chex Oatmeal

    Reviewed and edited by a celiac disease expert.

    Celiac.com 09/02/2015 - Cereal maker General Mills is pulling the plug on its Gluten Free Chex Oatmeal.

    Image: Wikimedia Commons--General Mills, Inc.A spokesperson for General Mills confirmed that the product has been discontinued due to low sales. The company says it will make its final shipments of the gluten-free oatmeal in October.

    This constitutes an ignoble end for a brand that made its official debut last year.

    Chex Gluten Free Oatmeal was available in original, apple cinnamon and maple brown sugar flavors, and made without artificial flavors, colors, preservatives or high fructose corn syrup.

    The decision to discontinue Gluten Free Chex Oatmeal comes amid controversy regarding General Mills methods of sorting oats for its new gluten-free Cheerios.

    What do you think? Are you sad? Or are there too many good gluten-free choices to worry? Share your thoughts below.


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    It just seems that every "good" gluten-free product is canned due to low sales. Well if the product was advertised as much as the non gluten-free it might sell better. My husband loves oatmeal so when the gluten-free came out he was so happy as he truly had missed it. Shame.

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    I tried the Chex gluten-free instant oatmeal and it was a bit too sweet for my tastes. Natures Path makes a better one, but it's a little more expensive. Bob's Red Mill Makes an excellent gluten-free oatmeal for the stove top.

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    I love Chess gluten free oatmeal, it's the only oatmeal I like I'm sad to see this go when this first came out I was very happy I found a great gluten free breakfast that doesn't hurt my tummy I'm sad now.

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    We are a family of 4; 3 of which are biopsy confirmed celiacs. My husband passed his genes to both kids.

    That said, my home is 100% gluten free.

    My family has absolutely no issues with plain old Quaker oats.

    We consume it often enough that it would show up on tests if it caused issues. All 3 of their annual tests are repeatedly undetectable for gluten antibody. We test every year to primarily check kids' compliance with friends & social events. That said, we trust Quaker, and won't spent the extra $$ just because it's labeled gluten free.

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    "People who don't LIKE Chex Oatmeal have NEVER TRIED Chex Oatmeal."

     

    No, seriously... I had no idea this even existed! For me, two reasons:

    1.) If it's not stocked in the gluten-free section of the store, then I'm not going to see it. (There's only so many hours in a day to devote to reading labels!)

    2.) The local economy where I live has been crippling my ability to shop for groceries with any degree of regularity. Can't consider seeking out new products when I'm struggling to keep the brands I trust in my pantry.

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    This is an example of poor marketing and poor product placement in stores. I loved this product, but sometimes had to really look for it in stores, as it would be put in the oddest places!!! It was also NEVER in the gluten free section of the store!!

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    It just seems that every "good" gluten-free product is canned due to low sales. Well if the product was advertised as much as the non gluten-free it might sell better. My husband loves oatmeal so when the gluten-free came out he was so happy as he truly had missed it. Shame.

    I agree with you. In my area it is very difficult to find gluten-free items in the store. I love this gluten-free oatmeal, its so much better than the outrageously priced ones, but each time I go to the supermarket this item is in a DIFFERENT place. Never in the gluten-free section and not easy to see that it is gluten-free. I will totally miss it. I would run out and buy a huge supply but I bet the shelves are already empty of it. Sigh

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    I'm not sad at all. In trying to do the best thing for my health (beyond just eating gluten-free because of celiac), I avoid brands like Chex that use preservatives and extra sugar, etc. Whenever possible, I opt for brands that are non-GMO and organic, in addition to being certified Gluten-free. Any Chex product would be something I only eat in a pinch when I couldn't get something better.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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