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  • Jefferson Adams
    Jefferson Adams

    General Mills Pulls Plug on Gluten-free Chex Oatmeal

    Reviewed and edited by a celiac disease expert.

    Celiac.com 09/02/2015 - Cereal maker General Mills is pulling the plug on its Gluten Free Chex Oatmeal.

    Image: Wikimedia Commons--General Mills, Inc.A spokesperson for General Mills confirmed that the product has been discontinued due to low sales. The company says it will make its final shipments of the gluten-free oatmeal in October.

    This constitutes an ignoble end for a brand that made its official debut last year.

    Chex Gluten Free Oatmeal was available in original, apple cinnamon and maple brown sugar flavors, and made without artificial flavors, colors, preservatives or high fructose corn syrup.

    The decision to discontinue Gluten Free Chex Oatmeal comes amid controversy regarding General Mills methods of sorting oats for its new gluten-free Cheerios.

    What do you think? Are you sad? Or are there too many good gluten-free choices to worry? Share your thoughts below.


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    They didn't need to offer the several choices. The plain was great and I have bought and used it since it came out. Now I will have to go looking for specialty oatmeal elsewhere. Shame on you General Mills. Just cut back to the plain gluten-free oatmeal.

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    It would be really wonderful if it was offered up here in Ontario, Canada! We have very few options for this type of product. In fact, we only get two of their cereals, the rice and the corn. Other brands also are very expensive, and choice is very limited.

     

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    I do have to add that I have tried the new gluten-free Cheerios without any problems at all. Both the regular Cheerios and Honey and Nut Cheerios are something I yearned for and now they are back. But make sure you buy the boxes that say gluten-free, because there could be some older boxes in circulation.

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    The low sales were due to poor marketing and product placement. I first learned about this from a coupon on the back of Rice Chex, and have been watching retail stores for it ever since. The only place I ever found it was Grocery Outlet, and then only the pre-flavored instant oatmeal packets (which are great for what they are but I really would have used regular oats more). I'm frustrated that they are giving up on the product after not even bothering to market it properly. Of course the sales are low if you don't bother selling it!

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    I have been using this oatmeal to make over night oatmeal--oatmeal and yogurt mixed at night and then eaten cold in the morning. Very disappointed to see it taken off the market. I have always had to hunt for it even before this.

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    Don't trust General Mills. Had bad reactions, twice [a year apart] to gluten-free Chex when it first came out a few years ago. Fool me once, shame on you; fool me twice, shame on me. Anything General Mills produces in the gluten-free world is suspect - - and their factory-side "cleaning" of oats is unreliably inconsistent [ see Sept 1st gluten-free Watchdog report: https://www.glutenfreewatchdog.org/news/gluten-free-cheerios-updated-position-statement/ ]. Bottom line, any amount of gluten above 0 ppm really ain't "gluten-free" -- stop kidding yourself! To those sensitive folk, like me, with DH, we know . . . And we suffer the consequences. General Mills is just trying to profiteer (and not lose market share) from a growing "fad" (as their marketing department perceives it) -- but without any real care, consideration, or understanding of what it takes to safely feed true celiacs.

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    I tried this oatmeal and I got a gluten reaction. Be cautious of General Mills in regard to oatmeal.

    I've been ok with Cinnamon Chex but cautious... if they can't test one product to be gluten free who is to say the other products are.

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    Too bad about gluten-free CHEX going off market but "business is business". The CHEX was very convenient for a quick, tasty microwave snack. The price is $3.69 for a 6 pack and I'd wait for a BOGO --a very good deal. Hopefully my local stores will have a clearance sale. There's always Bob's Red Mill gluten-free Rolled Oats that's a good product.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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