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  • Jefferson Adams
    Jefferson Adams

    General Mills Pulls Plug on Gluten-free Chex Oatmeal

    Reviewed and edited by a celiac disease expert.

    Celiac.com 09/02/2015 - Cereal maker General Mills is pulling the plug on its Gluten Free Chex Oatmeal.

    Image: Wikimedia Commons--General Mills, Inc.A spokesperson for General Mills confirmed that the product has been discontinued due to low sales. The company says it will make its final shipments of the gluten-free oatmeal in October.

    This constitutes an ignoble end for a brand that made its official debut last year.

    Chex Gluten Free Oatmeal was available in original, apple cinnamon and maple brown sugar flavors, and made without artificial flavors, colors, preservatives or high fructose corn syrup.

    The decision to discontinue Gluten Free Chex Oatmeal comes amid controversy regarding General Mills methods of sorting oats for its new gluten-free Cheerios.

    What do you think? Are you sad? Or are there too many good gluten-free choices to worry? Share your thoughts below.


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    I have never tried gluten-free Chex oatmeal, but I am excited for gluten-free Cheerios! Yum!

    I never had a problem with the Gluten Free Oatmeal and found it quite handy to fix. 2 minutes in the microwave. I have tried the gluten-free Cherrios at a big risk and after reading up on them will skip them for some time until they get their act together.

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    A couple of years ago, after eating their gluten-free cereals for a couple of years with no problem, I was badly glutened by a bowl of Rice Chex. I couldn't believe it, so the next morning I ate it again on an empty stomach and immediately became symptomatic. There was no doubt, I know what happens to my body when gluten is ingested.

     

    So, I wrote them and told them what happened to me. Their response was less than ideal. It sounded like I was communicating with a call-taker/secretary who had very little idea what I was talking about. It was pretty shocking. We had several back and forth emails without any satisfaction that finally culminated in my giving up after receiving this question from General Mills regarding their gluten free cereal - "Well, what kind of gluten CAN you eat?"

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    I was very pleased originally to hear that Cheerios were now gluten-free. However, upon reading my first box info, I couldn't help but wonder how they are dealing with possible cross-contamination?

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    It made me sick. I have verified celiac and couldn't eat this product. Good thing it was pulled from the market. I don't believe it is coincidence that it was pulled right as companies are having to prove advertised gluten-free products are actually gluten free.

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    I tried the Chex gluten-free instant oatmeal and it was a bit too sweet for my tastes. Natures Path makes a better one, but it's a little more expensive. Bob's Red Mill Makes an excellent gluten-free oatmeal for the stove top.

    I agree - a little too sweet, but loved the few ingredients in them. Nervous about the ppm issue. Will try Natures Path.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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