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  • Jefferson Adams
    Jefferson Adams

    General Mills Pulls Plug on Gluten-free Chex Oatmeal

    Reviewed and edited by a celiac disease expert.

    Celiac.com 09/02/2015 - Cereal maker General Mills is pulling the plug on its Gluten Free Chex Oatmeal.

    Image: Wikimedia Commons--General Mills, Inc.A spokesperson for General Mills confirmed that the product has been discontinued due to low sales. The company says it will make its final shipments of the gluten-free oatmeal in October.

    This constitutes an ignoble end for a brand that made its official debut last year.

    Chex Gluten Free Oatmeal was available in original, apple cinnamon and maple brown sugar flavors, and made without artificial flavors, colors, preservatives or high fructose corn syrup.

    The decision to discontinue Gluten Free Chex Oatmeal comes amid controversy regarding General Mills methods of sorting oats for its new gluten-free Cheerios.

    What do you think? Are you sad? Or are there too many good gluten-free choices to worry? Share your thoughts below.


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    Bottom line is advertising. Period. No advertising, no sales...ask Kellogs about their "unadvertised " Gluten-Free Rice Crispies, that they no longer make...

    There were gluten-free Rice Krispies?!?!? Wow, the things we never knew. I would have bought them all the time if I knew. Love them.

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    It just seems that every "good" gluten-free product is canned due to low sales. Well if the product was advertised as much as the non gluten-free it might sell better. My husband loves oatmeal so when the gluten-free came out he was so happy as he truly had missed it. Shame.

    Agree. I've only seen it twice. I think they should market it to motels that offer continental breakfasts---then I wouldn't have to carry my gluten free cereal in a Ziplock bag, when I travel---or I could pack the packets of oatmeal with me when I travel. I travel for work so the gluten free oatmeal is very beneficial for me.

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    Bummer. We only ate this when traveling (so easy to prepare in a hotel room w/ the in room coffee maker) but this was definitely better and a whole lot cheaper than the other gluten-free brands. I never had a reaction and am very sensitive to even a single crumb. Our local Safeway stocked it right in the cereal aisle next to the quaker instant oatmeal and often put it on my "personalized deals" list so I could get it even cheaper. Oh well. I'll have to give nature's path a try after I figure out who sells it. I had tried all the others and the only once which was OK to me was GlutenFreeda but I wasn't a fan of all the flax seeds in there - weird texture.

     

    We eat regular gluten-free oatmeal (Trader Joe's or Bob's) daily so I have no problem tolerating oats.

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    So sad this oatmeal is going away...much better than others I tried. As with gluten-free Rice Krispies being discontinued, takes away the options I had in making gluten-free desserts and as a filler for certain gluten-free casseroles. Poor marketing is also taking away gluten-free products that cost less and are good!

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    I am horribly SAD!!!! I don't like a lot of the gluten free oatmeal out there and so many are priced way too high loved the price and bought 6 to 8 boxes at a time my husband eats gluten free too so I don't get sick from him kissing me. Please we have to be able to do something to get it back.

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    I'm so upset over this. I loved this oatmeal. My whole family ate it, even my daughter. Every time I went to the store there was only a few boxes on the shelf. I don't understand why they felt that their sales were not high enough. Why do companies always do that? I'm sure they were making a profit. So tired of businesses always thinking they need to make a killing on one product or it's a failure. The other gluten free oatmeal on the market just does not compare. Shame on Chex!

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    Guest Kathleen K Thompson

    Posted

    Sad to see this product go. I never had issues. I can not eat Quaker Oats due to cross contamination. Gluten Free Cheerios are a joke, They are not gluten free. I got sick off of them, then heard about the recall, wheat flour was added by mistake, bought a new box to try since the numbers of production were not on the recall list. Terrible undigested food diarrhea with blood! Not once did the Chex Oatmeal do that. I have had no reaction to Chex gluten free cold cereals. I am a full blown celiac and in my upper 50's. I can not tolerate any more contamination from gluten that will damage my digestive tract. Shame on General Mills for still selling the Gluten Free Cheerios and for pulling the plug for a hot cereal that was great. It tells me their market is not aimed for celiac people but the Gluten Free Fad group who, as we celiacs know, can eat all the gluten they want because they can digest it. We celiacs can not digest this grain protein. It is a huge misunderstood issue in the manufacturing of food products.

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    That's a bummer!! No wonder we haven't been seeing it at our grocery store. My daughter, who is allergic to wheat, loved gluten-free Chex Oatmeal for breakfast. At our grocery store (Safeway), they had always placed this on the bottom shelf in the oatmeal section. I'm not sure why was it always on the bottom shelf. Maybe that's a reason why it wasn't getting enough sales because grocers make it hard to find.

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    It just seems that every "good" gluten-free product is canned due to low sales. Well if the product was advertised as much as the non gluten-free it might sell better. My husband loves oatmeal so when the gluten-free came out he was so happy as he truly had missed it. Shame.

    I'm very upset that they have pulled this product from the shelf!!! I actually would go into Krogers and purchase these in bulk... they had the best taste and cannot find anywhere anything that comes close to tasting this good!!! Wow what a shame... you are so right, anything that we find that is gluten free and tastes good ends up pulled!!!! VERY FRUSTRATING!!!!!

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    So, so disappointed this has been discontinued. This is the only brand of packages oatmeal my son could eat that didn't make his mouth itch. He's been asking everyday for past two weeks for this oatmeal.

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    I agree. Sad to see good products being discontinued. I used to love our local Wegmans store, but rarely ever go there now since they have relocated known Brand name gluten-free items into the regular grocery isles. Shopping takes much longer having to search each isle, mostly very low in a corner somewhere or extremely high and hard to reach. Shopping gluten-free has gotten easier over the last decade, but it still leaves lots of room for improvements, especially if one is on the more sensitive side. Sadly most mainstream people still think it is an allergy or a choice in lifestyle.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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