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  • Jefferson Adams

    Gluten-free Cheerios to Hit Canada this Summer

    Jefferson Adams
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    Reviewed and edited by a celiac disease expert.

    Gluten-free cheerios debuts in Canada this summer.  Photo: CC--CheertheThree
    Caption: Gluten-free cheerios debuts in Canada this summer. Photo: CC--CheertheThree

    Celiac.com 08/12/2016 - Cereal-maker General Mills has announced the debut of five varieties of gluten-free cereals in Canada by the end of summer.

    The five varieties include Original Cheerios, Honey Nut Cheerios, Multi-Grain Cheerios, Apple Cinnamon Cheerios and Chocolate Cheerios.



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    General Mills is excited to offer gluten-free Canadians more gluten-free cereal options, says Emma Eriksson, director of marketing for General Mills Canada, said in a release.

    She adds that "gluten-free Cheerios products will maintain the same great taste that consumers love at the same price they're used to."

    All gluten-free Cheerios products will be clearly labelled "gluten free" on the front of the box.

    Gluten-free Cheerios was first introduced in the U.S. last summer. Gluten-free Cheerios products join other gluten-free cereals already sold by General Mills, including Rice Chex, Chex Honey Nut and Cinnamon Chex, with Chocolate Chex also launching in Canada this summer.

    Read more: insidetoronto.com

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    The Canadian Celiac Association recommends against eating Gluten-Free Cheerios due to cross contamination issues.

     

    "The Canadian Celiac Association (CCA) recommends that people with celiac disease or gluten sensitivity DO NOT consume the gluten-free labeled Cheerios products at this time because of concerns about the potential levels of gluten in boxes of these cereals. The CCA is receptive to evaluating any additional information that General Mills is willing to disclose."

     

    http://www.celiac.ca/b/wp-content/uploads/2016/08/CCA_Statement_on_Cheerios.pdf

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    How is this good news when the Canadian Celiac Association has recommended against gluten-free Cheerios? I would trust this site and others more if the Celiac Disease Foundation was not sponsored by General Mills...

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    How much did General Mills pay for this endorsement of their super-NOT-safe-for-Celiacs cereal?

    Gotta love conspiracy theories. If they contain gluten why not test some boxes, then sue them for millions? This ought to be easy, right?

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    Guest Jeffrey W. Adams

    Posted

    Not recommended by the Canadian Celiac Association - http://www.celiac.ca/b/wp-content/uploads/2016/08/CCA_Statement_on_Cheerios.pdf

     

    With due respect to the CCA, I don't see any science to back up their position. Have they documented any cases of contamination in the products? Have they shown General Mills' methods to be unsafe or unreliable? Not from what I can see.

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    Guest Jeffrey W. Adams

    Posted

    How much did General Mills pay for this endorsement of their super-NOT-safe-for-Celiacs cereal?

    I'm confused by your comment. We report any news relevant for celiac disease sufferers, and gluten-free products are part of that. We reported news of Cheerios cross-contamination and recall a while back. We are never paid for the news we report (any ads are clearly labelled as such). Also, on what scientific basis do you claim that General Mills products are "unsafe" for people with celiac disease? Has there been an actual issue yet? Is there some science I'm missing?

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    The Celiac Disease Foundation calls General Mills Cheerios safe, and warns folks with oat sensitivity to be careful. Here's an excerpt of their response: "Our Medical Advisory Board has no evidence that General Mills gluten-free cereals are not safe for celiac consumption. General Mills is a proud sponsor of Celiac Disease Foundation, and they understand the importance of safe gluten-free food to our community. In fact, we enjoy Cheerios at the National Office ourselves where half of us have celiac disease. Cheerios only need to be avoided by those with celiac disease who also cannot tolerate oats. "

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.


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