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  • Jefferson Adams

    Gluten-Free Group Drops Trademark Spat With Chef Jamie Oliver

    Jefferson Adams
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    Reviewed and edited by a celiac disease expert.   eNewsletter: Get our eNewsletter

      The Gluten Intolerance Group has dropped its trademark infringement lawsuit against celebrity chef Jamie Oliver.


    Caption: There appears to be some cooling in the trademark dispute between Gluten Intolerance Group and celebrity chef, Jamie Oliver. Photo: CC--Land Rover Mena

    Celiac.com 03/14/2018 - A trademark spat that had developed into a lawsuit between an American gluten intolerance group and a well known British chef has been resolved.

    Celebrity chef Jamie Oliver recently found himself on the receiving end of a trademark infringement lawsuit filed by the Gluten Intolerance Group of North America (GIG), which had sued Oliver for allegedly infringing its trademark, a circle with the letters gluten-free.



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    GIG claimed in the suit that a similar symbol used by Oliver was “likely to mislead consumers into thinking his recipes are certified gluten-free.” For reasons still unknown, the group recently asked a Washington federal court to dismiss the suit.

    GIG’s request would free Oliver and his Jamie Oliver Enterprises Ltd., from all claims in the suit alleging infringement of the circle with the letters gluten-free that GIG uses to certify products as gluten-free.

    Barring some unforeseen development, the judge in the suit is likely to grant the motion, and the whole episode will be water under the gluten-free bridge, so to speak.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.


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