Celiac.com 01/26/2018 - Party retailer Party City finds itself in hot water over a recent commercial that implies that people who eat gluten free are "gross." The ad, which was part of a pre-Super Bowl effort to tout deals at the discount party store, has offended customers and non-customers alike.
The commercial depicts the host of a Super Bowl party chatting with a guest. When the guest asks about a sad-looking plate of gluten-free snacks, the host replies: "Those are some gluten-free options."
To which the host replies: "Tina."
The the guest delivers the big, supposedly funny punchline: "Oh, gross, yeah."
Obviously, there's more than just a little bit wrong with this ad, which does not clarify whether "gross" is refers to gluten-free people in general, or just to the unseen Tina.
"Your new ad mocking people who eat gluten free is inconsiderate and wrong at best," one Twitter user wrote to Party City. "My celiac disease is not your punchline."
"Your commercial is disgusting. Do you have any idea how hard it is to live with a life threatening food allergy?" another one reads. "I will not be shopping at your store anymore."
In the face of overwhelmingly negative public feedback, Party City buckled. The company has withdrawn the commercial, and issued the following apology:
In addition to the statement of apology, Party City has promised to make a donation to the Celiac Foundation.
Read more at: BusinessInsider.com