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  • Jefferson Adams
    Jefferson Adams

    How Gwyneth Paltrow Single-Handedly Started the Gluten-Free Diet Craze

    Reviewed and edited by a celiac disease expert.

      If you’re gluten-free, you can thank film star and social media trend maven, Gwyneth Paltrow.


    Caption: Gwyneth Paltrow. Image: CC--Athena LeTrelle

    Celiac.com 04/08/2019 - In case we’re not clear, if you’re gluten-free, you can thank film star Gwyneth Paltrow. And, according to the Shakespeare In Love star, you can also thank her if you practice yoga.

    That’s because, after being pilloried and even called a "witch" for her advocacy of the centuries old meditation practice, she persisted, and Westerners came to embrace yoga, all thanks to Paltrow. 

    The same for the popularity of the gluten-free diet. In a recent interview with the New York Times, the Goop CEO recounted how her 2015 gluten-free cookbook was the spark that set off the gluten-free diet explosion. The book, IT'S ALL GOOD: Delicious, Easy Recipes That Will Make You Look Good and Feel Great, enjoyed brisk sales, and garnered positive reviews.

    Forgetting for a moment that the gluten-free diet explosion was well under way by 2015, Paltrow wants people to know that, when her book first came out, “[t]he press was super negative and there were personal attacks about what I was feeding my children and what kind of mother I am…Now the gluten-free market is huge."

    The popularization of long-established or already trending practices seems to be a common theme in Paltrow’s company, Goop. As proof of her visionary nature, Paltrow relates an anecdote about showing up to practice yoga at an LA studio, and being asked by the young woman at the desk if she’d ever done yoga before. Without missing a beat, Paltrow let it be known that "You have this job because I've done yoga before."

    So, if you’re standing in a grocery store, and contemplating your favorite gluten-free items, be sure to take a moment to thank the originator of the whole healthier-than-thou, yoga and gluten-free movement.

    Read more at eonline.com


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    Hmm she invented all those things.  I had no idea. Plus invented the role of a yoga studio greeter. How novel.

    I also read she invented the "stripper butt" as well. 

    Gwyneth Paltrow: “I have the butt of a 22-year-old stripper!”

    https://ohnotheydidnt.livejournal.com/76752803.html?page=7

    I guess I thought people were born with a gluteus maximus regardless of their profession. So my butt doesn't matter?

    I guess I have much to learn. 

    Nonetheless Gwen is her own best Self PR  person. Although some of us more humble folks could say she makes quite a few narcissistic statements. 

    Maybe she invented narcissism too .

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    In 4 words, "I don't think so."  Having been diagnosed with celiac 16 years ago, I now many, many folks who were gluten-free before she took it up.  And in many ways she has made a mess by popularizing this way of eating.  IT IS NOT A FAD for those of us who have a disease.  Stop giving her credit.

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    On 4/12/2019 at 11:07 AM, Guest Windyjane said:

    In 4 words, "I don't think so."  Having been diagnosed with celiac 16 years ago, I now many, many folks who were gluten-free before she took it up.  And in many ways she has made a mess by popularizing this way of eating.  IT IS NOT A FAD for those of us who have a disease.  Stop giving her credit.

    I have to agree.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in biology, anatomy, medicine, science, and advanced research, and scientific methods. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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