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  • Jefferson Adams
    Jefferson Adams

    Lucky Charms Now Magically Gluten-free!

    Reviewed and edited by a celiac disease expert.
    Lucky Charms Now Magically Gluten-free! - Photo: Wikimedia Commons
    Caption: Photo: Wikimedia Commons

    Celiac.com 07/06/2015 - In what is basically a response to falling cereal sales and rising gluten-free demand, General Mills has announced plans to add Lucky Charms to its stable of gluten-free cereals.

    Photo: Wikimedia CommonsThe release is part of a $712 million capital investment that will include five gluten-free Cheerios varieties this summer, and gluten-free Lucky Charms later this year.



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    Kendall Powell, chief executive of General Mills, said about 30% of consumers were interested in gluten-free foods, and that taking a number of popular cereals gluten-free was part of a plan to draw those people back to the cereal aisle.

    The company projects that the addition of gluten-free Cheerios and Lucky Charms will help push gluten-free products to half of total cereal sales and 17% of total category sales.

    General Mills has been testing the gluten-free market since debuting Gluten-free Rice Chex in 2008. Time will tell if gluten-free versions of popular General Mills cereals will be enough to boost slumping cereal sales and improve the company's outlook.

    In the meantime, gluten-free eaters are once again the beneficiaries. What do you think about gluten-free Lucky Charms? Magically delicious gluten-free news? 



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    My children and I are extremely excited about Lucky Charms gluten free cereal. It's a dream come true for my boys who have been asking for this ever since they started on a gluten-free diet 2 years ago. When I told my children their eyes filled with happy tears!!

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    I'm cautiously optimistic. I can eat gluten free Chex. I can eat gluten free oats that come from dedicated gluten free mills. However, I cannot eat Chex "gluten free" oatmeal... it makes me very ill every time I eat it. I suspect that somehow cross contamination is happening on that product. If they will be using the same oats for this product, then I doubt I will be able to eat it either. People with celiac disease will need to be very cautious when trying this product if they are sensitive to oats, or oat cross contamination. I really hope that this product will be one I can have, as I used to love Lucky Charms as a child.

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    Please be aware that General Mills products are not GMO-free, and since GMOs have been connected to the upsurge of gluten intolerance beware of eating anything that contains GMOs.

    There is no known link between increased use of GMO's and gluten intolerance.

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    This is my second attempt to respond as I see my response has not posted after several hours.

     

    What I said before was that Kellogg's and Malt-o-Meal need to get on board as well. Several years ago they took cereals that had no gluten containing ingredients and added wheat starch to them because they did not want to bother with certifying them as gluten-free. Basically they they thumbed their nose in our face! Before they did this I was a faithful customer and bought their products often and had no issues as far as having gluten reactions to these products.

     

    What sort of company purposefully alienates faithful customers? That is pure insanity in my opinion. They could fix it by following General Mills' lead in making their traditional cereals gluten-free.

     

    To their credit, Kellogg's has come out with a gluten-free Special K, but have discontinued their gluten-free Rice Krispies. Perhaps General Mills success will knock some sense into the other companies.

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    I'm cautiously optimistic. I can eat gluten free Chex. I can eat gluten free oats that come from dedicated gluten free mills. However, I cannot eat Chex "gluten free" oatmeal... it makes me very ill every time I eat it. I suspect that somehow cross contamination is happening on that product. If they will be using the same oats for this product, then I doubt I will be able to eat it either. People with celiac disease will need to be very cautious when trying this product if they are sensitive to oats, or oat cross contamination. I really hope that this product will be one I can have, as I used to love Lucky Charms as a child.

    The gluten free Chex oatmeal makes me sick too. I do Trader Joes gluten free oatmeal with no problems.

    I always wonder about cross contamination with companies who produce so many gluten containing products.

    I'd love it if Lucky Charms don't make me sick... but I'm also cautiously optimistic.

    That being said, I know a lot of people aren't as sensitive so I'm happy for them.

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  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.


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