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  • Jefferson Adams
    Jefferson Adams
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    How Gluten-Free is Your Water?

      Is your water gluten-free? It better be.

    Caption: Is your water gluten-free? Photo: CC--Taro Taylor

    Celiac.com 09/14/2017 - Is your water hip? Is your water cool? Is your water gluten-free? Does it say so on the label? Does it matter?

    Gluten-free has become such a marketing buzzword that the words "gluten-free" are now appearing on all kinds of things that most certainly gluten-free, such as, yes, bottled water.

    Would you be more likely to buy water labeled "gluten-free?" Would you feel safer? More nourished?

    If the bottled water craze wasn't enough in itself, there is now the added marketing factor that turns plain, clean, pure bottled water into "premium" water that is not only gluten- and GMO-free, but also certified kosher and organic.

    Never mind that not a single drop in these bottle contains anything but plain water. Plain water, of course, is gluten-free, GMO-free, very much organic, and likely perfectly fine for kosher Jews.

    Basically, labels should help people make informed decisions, not confuse them with useless marketing information.

    Putting "gluten-free" labels on water likely doesn't help consumers make better decisions about the water they buy, it may just confuse people into believing (wrongly) that some water has, or might have, gluten in it; which is seriously unlikely.

    So, in our world, where the catchphrase seems to be caveat emptor, or, buyer beware, it falls on us as consumers to be informed and to resist the empty marketing promises made by products like "gluten-free" water. What's next, a label that says: Guaranteed Wet!?

    Got any good stories about confusing or useless "gluten-free" labels on products that clearly don't need them? Share them below.


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    Yes! A few months ago, I found the term "gluten-free" on a 5-pound bag of white potatoes after I got it home from the store. Though I don't peel potatoes, I do wash them well before cooking. Too funny!

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    You guys obviously don’t know that even if it’s naturally gluten-free it can become contaminated in a factory if it does in fact process wheat which can make someone who has celiacs disease become ill. Celiacs disease is an auto immune disease where the body is severely intolerant to any form of gluten. Maybe you should read up on the facts before trying to put down companies who are only trying to ensure that their customers with allergies are safe coming into their store. Just saying 💁🏼‍♀️

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    This is actually quite humorous, I got glutened last year at a convention at a hotel drinking from the water cooler...yes it was busy and the only thing that passed my lips in the time frame for the reaction was that water.
    Turns out they refilled the coolers from the kitchen sinks in the hotel kitchen in the mornings.....OH I got a look in there, plenty of fresh baking for serving breakfast scones and flour everywhere. Yes even I thought I was being paranoid about the water...like really. Better off drinking from the bathroom sinks.

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  • About Me

    Jefferson Adams earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in biology, anatomy, medicine, and science. He previously served as Health News Examiner for Examiner.com, and provided health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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