Jump to content

Important Information

This site places cookies on your device (Cookie settings). Continued use is acceptance of our Terms of Use, and Privacy Policy.

  • Sign Up
  • Join our community!

    Do you have questions about celiac disease or the gluten-free diet?

  • Member Statistics

    84,942
    Total Members
    4,125
    Most Online
    YousufR
    Newest Member
    YousufR
    Joined
  • 0

    Starbucks Dumps Gluten-Free Breakfast Sandwich


    Jefferson Adams
    • May is Celiac Awareness Month, and coffee giant Starbucks is celebrating by dumping their much loved, but not-so-popular gluten-free breakfast sandwich.

    Starbucks Dumps Gluten-Free Breakfast Sandwich
    Image Caption: Image: CC--Juozas Šalna

    Celiac.com 05/21/2018 - Just a year ago, Starbucks debuted their Canadian bacon, egg and cheddar cheese gluten-free sandwich. During that year, the company basked in praise from customers with celiac disease and gluten-sensitivity for their commitment to delivering a safe gluten-free alternative to it’s standard breakfast offerings.

    But that commitment came to an ignoble end recently as Starbucks admitted that their gluten-free sandwich was plagued by  “low sales,” and was simply not sustainable from a company perspective. The sandwich may not have sold well, but it was much-loved by those who came to rely on it.

    With the end of that sandwich came the complaints. Customers on social media were anything but quiet, as seen in numerous posts, tweets and comments pointing out the callous and tone-deaf nature of the announcement which took place in the middle of national Celiac Disease Awareness Month. More than a few posts threatened to dump Starbucks altogether.

    A few of the choice tweets include the following:  

    • “If I’m going to get coffee and can’t eat anything might as well be DD. #celiac so your eggbites won’t work for me,” tweeted @NotPerryMason.
    • “They’re discontinuing my @Starbucks gluten-free sandwich which is super sad, but will save me money because I won’t have a reason to go to Starbucks and drop $50 a week,” tweeted @nwillard229.

    Starbucks is not giving up on gluten-free entirely, though. The company will still offer several items for customers who prefer gluten-free foods, including Sous Vide Egg Bites, a Marshmallow Dream Bar and Siggi’s yogurt.

    Stay tuned to learn more about Starbucks gluten-free foods going forward.


    0


    User Feedback

    Recommended Comments

    Guest bookmuse

    Posted

    NOOO! Please tell me this isn't true!

    Share this comment


    Link to comment
    Share on other sites

    Sadly yes, a girl working there, who mentioned she has celiac and was quite sad as well, told me that it is gone for good.  I for one had recently re-started going to Starbucks because of this breakfast option, but I can go somewhere else. I did really appreciate the we can’t screw it up with our bread tongs protective paper envelope. 

    Share this comment


    Link to comment
    Share on other sites
    Guest GFDiva

    Posted

    oh no! you got an unhappy "celiac" here! - now i'm gonna have to switch to DD!! :(

    Share this comment


    Link to comment
    Share on other sites
    Guest Tammy

    Posted

    I went to Starbuck's the other day and wanted to get the gluten-free sandwich with my reward stars.  I immediately got back to work and went on Starbucks.com to complain about the sandwich no longer being available.  I did suggest that a sausage, egg, and cheese gluten-free sandwich would be better.

    Share this comment


    Link to comment
    Share on other sites
    Guest PSig

    Posted

    The cocoa used in their mochas contains gluten so it was a nice but weak try to serve a gluten-free breakfast sandwich - still no mochas. 

    Share this comment


    Link to comment
    Share on other sites

    Gee, if only they had ADVERTISED that they had a gluten-free breakfast sandwich. But since they never advertised it, I never had a chance to buy it. No wonder they didn't have many sales.

    Share this comment


    Link to comment
    Share on other sites
    Guest Christy

    Posted

    I am also shocked.  I often had them for lunch as well as breakfast.  My starbucks was often out of them,  so I assumed they were popular.

    Share this comment


    Link to comment
    Share on other sites
    Guest Sam

    Posted

    If I knew it existed I would have been there in a jiffy! Not enough places offer gluten-free on the go breakfast so that's very unfortunate they discontinued it I think they only needed more advertising..

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • About Me

    Jefferson Adams earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in biology, anatomy, medicine, and science. He previously served as Health News Examiner for Examiner.com, and provided health and medical content for Sharecare.com.

    Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book Dangerous Grains by James Braly, MD and Ron Hoggan, MA.

  • Related Articles

    Jefferson Adams
    Celiac.com 06/08/2007 - On May 30th, federal judge Elaine E. Bucklo dismissed key parts of a lawsuit against McDonalds regarding the gluten-free status of their famous French fries.
    The case, In Re McDonalds French Fries Litigation (MDL-1784), was brought in February 2006, by two Florida plaintiffs on behalf of their autistic daughter who allegedly suffered ill effects from eating McDonalds French fries. At the time, the company claimed that the French fries were gluten-free.
    The lawsuit claimed in part that McDonalds "failure to disclose the fact that their French fries contained gluten constitutes deceptive, unfair, unconscionable, misleading and fraudulent trade practices," and that "McDonalds unfairly and unjustly profited from their conduct. The judge dismissed claims of fraud, breach of implied warranty, and a request for injunctive relief, but left intact two counts, breach of express warranty and unjust enrichment.
    In its arguments for dismissal, McDonalds claimed that most of the plaintiffs legal causes of action were barred as a matter of law. Basically, McDonalds asserted that the plaintiffs pled themselves out of court by arguing facts that undermined their own claim.
    The plaintiffs fraud allegations were rejected because they failed to meet the specificity required under the federal rules. McDonalds argued that the plaintiffs claim of fraud and misrepresentation failed to state how, when, or where the alleged misrepresentations took place. Federal Rule 9( of Civil Procedure requires that all claims of fraud be stated with particularity; otherwise, they face dismissal.
    Judge Bucklo rejected the plaintiffs claim for injunctive relief because she found there was no threat of future wrongful conduct. The company revised its web site in 2006 to show that its fries and hash browns contain gluten. Also, the publicity brought by the suit arguably eliminated any need for injunctive relief.
    The plaintiffs have 28 days to amend their complaint or the lawsuit will go forward based on the two remaining counts.
    health writer who lives in San Francisco and is a frequent author of articles for Celiac.com.

    Jefferson Adams
    Starbucks Looks to Add Better Gluten-free Options
    Celiac.com 09/27/2016 - After repeated shareholder requests, and a public admission from the CEO that the company had "really screwed up the gluten free stuff," Starbucks is announcing an expansion gluten-free and other specialty options.
    Until now, Starbucks has relied heavily on packaged foods to meet the rising demand for gluten-free food raises. As part of a new effort to change that, the company recently released its latest offering, the organic gluten-free, vegan, kosher chickpea puff called Hippeas, which is currently available in white cheddar and fajita flavors.
    Over the years, numerous shareholders have demanded that Starbucks CEO Howard Schultz add more food options for people who are either allergic to gluten or choose to eat gluten-free. At the 2015 shareholder meeting, Schultz said the company had plans to address the gluten-free issue because it represents a "big opportunity." He added that, to that point, the company had "really screwed up the gluten free stuff."
    Some gluten-free options are available regionally at various Starbucks, such as the Marshmallow Dream bar and the Kind Bars, but there has been little in the way of quality gluten-free options that are local, aritisanal, etc. "Items in our pastry case can be subject to cross contamination and we use shared equipment," Starbucks spokeswoman Erin Schaeffer said in an email response to questions. "So adding gluten-free options to our broader food portfolio has posed a challenge that we continue to explore."
    The market for packaged gluten-free foods is estimated at more than $3 billion and is continuing to grow.
    Last year, Starbucks launched the Retail Brand Partnership team, which is tasked with finding packaged goods that satisfy various dietary specialty needs.
    Read more in Bizjournals.com.

    Jefferson Adams
    Starbucks Has a New Gluten-free Breakfast Sandwich! Or Do They?
    Celiac.com 03/24/2017 - Does it meet the FDA standard for a gluten-free product? Is it safe for people with celiac disease?
    Starbucks' new Gluten-Free Breakfast Sandwich looks yummy. But, why does Starbucks' website feature a disclaimer saying the company cannot guarantee the absence of allergens, including wheat?
    The sandwich itself is pretty standard fare, consisting of two slices of cherrywood-smoked Canadian bacon, an egg patty and reduced-fat white cheddar on a gluten-free roll.
    The company website uses boldface type to tout the "gluten-free"-ness of the new offering, noting that the sandwich uses a "gluten-free roll," is "prepared in a certified gluten-free environment," and sealed "in its own oven-safe parchment bag to avoid any cross-contamination." Sounds good, so far, perhaps even safe for celiacs.
    But then there's this little disclaimer at the bottom of the page saying that Starbucks "cannot guarantee that any of our products are free from allergens (including dairy, eggs, soy, tree nuts, wheat and others) as we use shared equipment to store, prepare and serve them."
    Wheat? This product may contain wheat? Wheat contains gluten. Things that contain wheat are not gluten-free, and usually cannot be labeled as such.
    So, what's the deal? Is the sandwich gluten-free or not? Is this a bit like when Pizza Hut offered a gluten-free pizza crust, but wouldn't guarantee a gluten-free pizza? How much wiggle room is built into Starbucks' disclaimer? The questions are basic ones. Is the product gluten-free? Is it safe for people with celiac disease, or not? If it is, then Starbucks has been unclear in declaring the suitability of their product for people with celiac disease.
    If not, then Starbucks has been equally unclear in declaring the unsuitability of their product for people with celiac disease. Also, if the company can't guarantee a gluten-free product, and won't recommend it for people with celiac disease, then who is this product for?
    The Starbucks website features lots of talk about the "gluten-free," aspects of the product, and the serving process, but there is no language stating that the sandwich, as served is "under 20ppm" gluten, which is the FDA standard for advertising package goods as "gluten-free." There is no claim that the product is safe for people with celiac disease.
    The Starbucks Gluten-free Breakfast Sandwich sounds very much like something that many people in the celiac disease community might welcome…IF it's actually gluten-free. Let's hope it is. Let's hope this was just a mix-up by Starbucks, perhaps the result of an over-zealous legal department.
    Otherwise, it would seem that, without more clarity, people with celiac disease could be confused or mislead by the claims, and maybe influenced by the ubiquitousness of Starbucks and their promotional campaign into trying something that might harm them.
    Celiac.com is reaching out to Starbucks for comment. We look forward to sharing their reply.
    Until it becomes clear that this product is actually gluten-free, and suitable for everyone, Celiac.com urges celiac sufferers to use caution, and to follow the story here for more updates.
    Source:
    Starbucks.com   
     
     

    Jefferson Adams
    Starbucks Flaunts Gluten-Free Dairy-Free Vegan Snack Options
    Celiac.com 02/12/2018 - Coffee giant Starbucks is debuting a new line of vegan, gluten-free and dairy-free options on menu throughout the UK.
    The company's announcement was timed to coincide with 'Veganuary,' a month-long promotion of the vegan lifestyle.
    The inclusion of oat milk to the new menu means that Starbucks now offers four dairy-free alternatives for their hot beverages: oat milk; almond milk; coconut milk; and soy milk.
    BBQ jack fruit is apparently the new vegan alternative to pulled pork, so the new item should be both an emotional and nutritious alternative to meat.
    If you're hankering for a meaty, vegan sandwich alternative, then the bbq jackfruit wrap is just the thing for you. The new seeded whole wheat wrap comes with shredded carrot and puréed sweetcorn slaw. According to Starbucks, the jackfruit wrap is chalked full of protein.
    For those who haven't given up meat, but have given up gluten, Starbucks offers a Chicken & Pesto Gluten Free Panini.
    Beginning January 2018, these and other items will be available at Starbucks locations throughout the UK. Hopefully this and more gluten-free options will spread to Starbucks in the USA and other countries.
    Read more at: Gloucestershirelive.co.uk

  • Popular Contributors

×