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  • Jefferson Adams
    Jefferson Adams

    7-Eleven Debuts Gluten-Free and Other Healthy Snacks

      LA consumers lead the country in health and wellness trends, and are open to new and innovative products and services, so 7-Eleven's new gluten-free and healthy snacks seem like a natural fit.

    Caption: Image: CC--Wikimedia Commons

    Celiac.com 05/27/2019 - Gluten-free foods are among the many new and healthy snacks coming to a 7-Eleven near you, at least if you live in the Los Angeles area. The new and healthier snacks are part of 7-Eleven Inc's new "Sips & Snacks That Love You Back" campaign that has debuted nearly 100 new food and beverage products in 125 stores in Los Angeles . 

    The launch includes products from 31 emerging brands that are keto, paleo, vegan, organic, gluten-free, or plant-based, among other healthy attributes. These new products are stocked in end-aisle displays and inside the open-air cold cases in 7-Eleven stores. 

    The campaign is aimed at customers who demand healthier options, “power snackers, restricted-diet followers and anyone looking for ways to incorporate more functional, better-for-you sips and snacks to keep them fueled while on the go,” 7-Eleven said.

    LA consumers lead the country in health and wellness trends, and are open to new and innovative products and services, so the fit seems like a natural one. "In the past, 7-Eleven's LA stores have had great success with food and beverages on the leading edge of these trends," said Chris Harkness, vice president of new business development for Irving, Texas-based 7-Eleven. 

    7-Eleven's "emerging brands team created this unique product assortment in collaboration with our category managers...to give customers drinks and snacks that they might not expect to find at a 7-Eleven store," Harkness added.

    The campaign arises out of the company's recent Next Up event, which showcased emerging brands hoping to land on 7-Eleven’s shelves. The company accepted 70 out of more than 300 brands that applied, and chose 31 brands for its test launch in Los Angeles. 

    Here are the 31 brands by category:

    Sips

    • Brew Dr. Kombucha: 100% organic and raw kombucha crafted with loose-leaf teas and blended with herbs, fruits and other botanicals.
    • Harmless Harvest Coconut Water: Organic coconut-based beverages.
    • Kabaki Kenyan Purple Tea: A purple tea that is high in antioxidants and grown in the high elevations of Mount Kenya.
    • Koia: 100% plant-based, dairy free, soy-free and non-GMO protein beverages. Each bottle contains 18 grams of protein and 4 grams of sugar.
    • Roar Organic: A line of organic electrolyte infusions with antioxidants, B vitamins, unique flavor combinations and 2 grams of sugar per serving.
    • Slingshot Rise Breakfast Drink: High-protein, probiotic drinkable yogurt with a crunchy shot of chia, almonds and oats.
    • Soylent: A grab-and-go meal with 20 grams of plant protein and 36 essential nutrients in a ready-to-drink beverage.
    • Spindrift Sparkling Water: Sparkling water made with real squeezed fruit. The beverage is non-GMO and gluten-free, and it has no calories or sweeteners.
    • Tio Gazpacho: A line of ready-to-drink vegetable-based soups.

    Snacks

    • Bobo's Oat Bars: Fresh-baked meal replacement bars that are gluten-free, non-GMO, vegan, kosher and soy-free.
    • Fishpeople Jerky: Sustainable salmon jerky with 24 grams of protein and 900 milligrams of omega-3s per bag.
    • Kalahari Biltong: Keto and paleo meat snacks that are air-dried, thinly sliced and made with six simple ingredients.
    • Ka-Pop Snacks: Ancient Grain Popped Chips that are vegan, gluten free, non-GMO and free of the top 12 allergens.
    • Kize Bars: Snack bars made with real-food ingredients. They are gluten free, non-GMO, nut-butter based and high in protein. Ten percent of each purchase helps feed those in need.
    • Love Corn: Premium crunchy corn snacks that are vegan, gluten-free and non-GMO.
    • Nick's Sticks: 100% grass-fed beef and free-range turkey meat snacks that are paleo and keto.
    • Peatos: Crunchy pea snacks with "junk food" taste and plant-based ingredients.
    • Perfect Bar: A refrigerated nut-butter protein bar that has up to 17 grams of protein per bar.
    • Quinn Snacks: Popcorn kernel snacks made with whole grain flours. The snacks are gluten-free, non-GMO and soy-, dairy- and corn- free.
    • Shroom Crisps: Crispy mushroom snacks that are available in a variety of flavors.
    • Siete Family Foods: Grain-free tortilla chips that are available in Nacho, Ranch and Fuego flavors. The chips are gluten- and dairy-free, paleo, vegan and non-GMO.
    • Snacklins: Crunchy chips made from mushroom, onion and yuca. Each bag contains 80 calories.
    • The Toasted Oat: Soft-baked granola crafted from healthy ingredients for a fresh cookie taste.

    Shots

    • BrainJuice: A brain supplement shot meant to boost focus, memory and mood without the jitters or crash of traditional energy shots.
    • Kor Shots: Refrigerated raw wellness shots that contain no water or sugar. These shots are USDA-certified organic.
    • Strike Force Energy: A clear liquid beverage enhancer that is sugar- and calorie-free with 160 milligrams of caffeine and 100% B vitamins. The shots are designed to be mixed with any 16- to 20-ounce beverage.

    Sweets

    • Buff Bake: Protein-packed crunch cookies with nut-butter filling sandwiched between them. Each cookie contains 12 grams of protein and is gluten-free and non-GMO.
    • Clio Bars: Dark chocolate-wrapped Greek yogurt bars. Each bar has 9 grams of protein, probiotics and less than 150 calories.
    • Cocomels: Coconut milk caramels that are dairy-free, plant-based and non-GMO.
    • Dave's Sweet Tooth Toffee: Handmade, small-batch toffee that doesn't stick to your teeth.
    • Smashcrispy: Marshmallow rice treats from snackable marshmallow brand Smashmallow. These treats are made with organic cane sugar and natural ingredients.

    Edited by Jefferson Adams


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  • About Me

    Jefferson Adams earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,000 articles on celiac disease. His coursework includes studies in biology, anatomy, medicine, science, and advanced research, and scientific methods. He previously served as Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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