Jump to content
  • Sign Up
Celiac.com Sponsor:


Celiac.com Sponsor:


  • Join Our Community!

    Get help in our celiac / gluten-free forum.

  • Jefferson Adams

    Stella Artois Looks for Big Hit with New Gluten-Free Version

    Jefferson Adams


    Reviewed and edited by a celiac disease expert.

      Beverage giant AB InBev will launch a gluten-free version of its popular and widely distributed Stella Artois lager in the UK in August. The company says that Stella Artois Gluten Free will use the same ingredients.


    Caption: Image: Stella Artois

    Celiac.com 07/30/2018 - In what looks like great news for UK beer drinkers, beverage giant AB InBev has announced plans to launch a gluten-free version of its popular and widely distributed Stella Artois lager in the UK. Stella Artois Gluten Free will hit UK grocery shelves in August in 4-packs of 330ml bottles, before a more comprehensive roll out this fall. 

    AB InBev said that Stella Artois Gluten Free “will maintain the high quality and exacting standards of the original Stella Artois recipe,” and will use the same four natural ingredients. The final product will use a specific protein to remove gluten, which the company claims has no affect on the beer’s flavor or other characteristics.



    Celiac.com Sponsor:




    Stella Artois Gluten Free will be displayed outside traditional alcohol aisles, raising brand visibility. AB InBev is clearly motivated by sales and revenues in the rapidly growing gluten-free market. The company noted that UK sales of free-from products grew 36% between 2016 and 2017, while revenues from gluten-free beer sales rose 83%.

    Stella Artois Europe marketing director Alexis Berger says that the company is “incredibly excited to be…making the UK’s favorite beer brand more accessible to those who follow a gluten-free lifestyle.”

    Making Stella Artois gluten-free will allow gluten-free consumers, to enjoy “the UK’s number one selling alcohol brand,” Berger added.

    No word on whether AB InBev will be making Stella Artois Gluten Free available in the United States. Read more in this press release.

    Are you a beer drinker who appreciates a good gluten-free lager? Let us know your thoughts on the news that Stella Artois Gluten Free will soon be a thing, if only in the UK for now. Also, please be sure to let us know your thoughts if you get a chance to try the product.


    User Feedback

    Recommended Comments

    Won’t come to US since:

    1.) AB InBev won’t want to cannabalize Redbridge and,

    2.) Being a barley-based beer, it can’t be marketed as gluten-free, but as gluten-reduced and as such will have to contain a warning to consumers that, among other things, “...product may actually contain gluten.”

    Share this comment


    Link to comment
    Share on other sites

    Gluten removed vs. gluten-free is only due to how labeling laws are written, and doesn’t necessarily indicate that one is more safe than another. In Europe, for example, this beer is labeled gluten-free and many celiacs will be drinking it. I’ve seen no evidence that it is unsafe for celiacs.

    Share this comment


    Link to comment
    Share on other sites

    I t would be nice for it to arrive in US. As Awol's husband enjoyed this beer and he is in a gluten-free free home and drinks gluten removed. As of late the challenges of being married to a  celiac (flaring with DH from cc) are weighing on him. Please UK Stella send the man your gluten removed beer he deserves it.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You are posting as a guest. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

  • Related Articles

    Jefferson Adams
    Celiac.com 04/01/2015 - Coors Peak beer, a gluten-free copper lager, which hit store shelves in Seattle and Portland, is wasting no time in collecting accolades from gluten-free organizations.
    MillerCoors recently announced that Coors Peak has become the first beer by the big three brewers to meet the certification standards set by the Gluten Intolerance Group of North America...

    Jefferson Adams
    Celiac.com 06/17/2016 - What role does individual sensitivity play in celiac disease severity and reactions to gluten?
    Researchers in Italy reported on an interesting case of a of a man with a clear diagnosis of celiac disease who nevertheless drank gluten-containing beer, with no physical symptoms, and no clinical issues.
    The research team included Fabiana Zingone, Ilaria...

    Jefferson Adams
    Celiac.com 12/02/2016 - Plenty of folks commenting on our story about Žatecky Pivovar, a storied Czech brewery that crafts gluten-free beers, thought the beer sounded like a good idea.
    The fans include the folks at beer giant Carlsberg, which has announced that Carlsberg UK is teaming up with premier Czech brewer Žatecky Pivovar to offer gluten-free Czech lager Celia in...

    Leszek Jaszczak
    Celiac.com 04/15/2017 - Raw materials used by breweries include barley. A characteristic feature of this grain is the presence of gluten proteins which also includes hordein. This group of proteins are the trigger of celiac disease symptoms [Darewicz, Dziuba, Jaszczak: "Celiakia – aspekty molekularne, technologiczne, dietetyczne." PrzemysÅ‚ Spożywczy, styczeÅ„, 2011] . This is...

  • Celiac.com Sponsor:

  • Forum Discussions

    Never went to a "gym" always felt on edge there and only used hotel ones at 4am when no one else was. What  invested in a few years after I got diagnosed was a set of resistant bands, a stationary bike (late got a under desk elliptical,...
    Think I just had a serve response to some red wine I drank last night, severe cramps, bloating, etc. I have never had a reaction like this to red wine, a new bottle I’ve never tried before. Has anyone had a gluten reaction to red wine? ...
    It's not because it's a new year. It's because I want to do something new now that my life has changed due to Celiac disease.  I'm eating way less junk nowadays and I miss it a lot. Never been a health interested person before, but I ...
×
×
  • Create New...