Jump to content
  • Sign Up
Celiac.com Sponsor:


Celiac.com Sponsor:


  • Join Our Community!

    Get help in our celiac / gluten-free forum.

  • Jefferson Adams

    Stoli Adds a Gluten-free Twist with Newest Vodka

    Jefferson Adams


    Reviewed and edited by a celiac disease expert.

    Caption: Makers of Russia's Stolichnaya vodka will are introducing Stoli Gluten Free. Photo: CC-- THOR

    Celiac.com 04/01/2016 - With one in five consumers looking to buy more gluten-free foods in the future, and over a quarter of people buying gluten-free foods simply because they feel better doing it, the pressure is on product manufacturers to find ways to introduce gluten-free labels into existing product lines.

    So it is perhaps unsurprising that the makers of Russia's Stolichnaya vodka are planning a gluten-free twist with their newest vodka. The long-established Russian brand is introducing Stoli Gluten Free in April.



    Celiac.com Sponsor:




    If you say that all vodka is already gluten-free, you would be technically correct, as the fermentation and distillation process removes all gluten. But, to label and market a vodka as gluten-free, it must be made with all gluten-free ingredients to begin with. Stoli Gluten Free will be made from 88 percent corn and 12 percent buckwheat.

    Vodka sales still account for the largest segment of the U.S. spirits market, coming in at about 32 percent of all alcohol sold. But, over the last decade vodka has faced competition, both from newer vodka brands and from changing tastes. With growing numbers of American drinkers now favoring darker spirits like whiskey and rum, vodka sales have slowed dramatically.

    "The reality today is that gluten-free is a lifestyle that more and more consumers are engaging in," said Stoli Group USA Chief Executive Patrick Piana. adding that gluten-free products look to be "a significant category in the future."

    Judging from Stolichnaya sales last year, they know what they are doing. Piana says Stoichnaya sales for 2015 were up 5 percent in 2015, compared to just 1.8 percent for the industry as a whole, as reported by the Distilled Spirits Council of the United States.

    So, there you have it. Stolichnaya is betting on gluten-free vodka, and it will soon likely be available at a bar or store near you. 


    User Feedback

    Recommended Comments

    Interesting article. I have been aware of Potatoe vodka but it is very hard to find and expensive. If Stolichnaya gets this in the grocery stores their sales should be incredible!

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You are posting as a guest. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

  • Related Articles

    Jefferson Adams
    Celiac.com 12/19/2013 - There's a bit of controversy following an interim ruling by the Alcohol and Tobacco Tax and Trade Bureau (TTB) that has permitted a number of companies to advertise certain products as 'gluten-free.'
    Blue Ice vodka’s American Potato Vodka became the first spirit to receive gluten-free labeling in May 2013. The 'gluten-free' label, says Thomas Gibson, ...

    Jefferson Adams
    Celiac.com 04/01/2015 - Coors Peak beer, a gluten-free copper lager, which hit store shelves in Seattle and Portland, is wasting no time in collecting accolades from gluten-free organizations.
    MillerCoors recently announced that Coors Peak has become the first beer by the big three brewers to meet the certification standards set by the Gluten Intolerance Group of North America...

    Jefferson Adams
    Celiac.com 06/18/2015 - An Irish distillery has run afoul of regulatory authorities over labels that tout its gin and vodka as "gluten-free." The artisanal, Cork-based, St Patrick's Distillery claims it is a common misconception that all gin and vodkas were gluten-free.
    The company claims that, since its products are made with gluten-free ingredients, its labels are accurately...

    Jefferson Adams
    Celiac.com 11/27/2015 - The results of the 2015 Great American Beer Festival are in and the big winner in the gluten-free category is Ghostfish Brewing of Seattle, which brought home the gold and the bronze in that category.
    Washington Breweries did very well overall, raking in 13 medals across all categories.
    The Gluten-Free Beer category had 24 submissions, with Ghostfish...

  • Celiac.com Sponsor:

  • Forum Discussions

    Generally just stick to unflavored versions of spirits and you're fine. Also, mead (honey wine) is gluten free and pretty excellent but sweet. Not too acidic though.  
    All distilled spirits are gluten free. I'm not a chemist, but I understand that the gluten molecule is too large to pass through the distillation process... or something like that. If flavoring has been added after distillation that may contain...
    @cyclinglady  is correct. The term "anemia" is just a general medical term meaning there something wrong with your red blood cells. It could be from a nutrient deficiency, could be genetic, could be from bleeding, cancer, or exposure to toxins....
×
×
  • Create New...