Jump to content
  • Sign Up
Celiac.com Sponsor:

Celiac.com Sponsor:

  • Join Our Community!

    Get help in our celiac / gluten-free forum.

  • Sarah  Curcio

    The Grinch and Gluten Just Don’t Mix

    Sarah  Curcio

    Reviewed and edited by a celiac disease expert.

      Let’s show Hollywood that mocking people with food allergies, intolerances, and sensitivities is not, in any way, acceptable behavior.

    Caption: Image: CC-Michael Neel

    Celiac.com 01/25/2019 - Last year was a very bad year for food allergy bullying. It started off with the Party City commercial calling Celiacs gross, then the Peter Rabbit movie mocking anaphylaxis shock, and of course, the Grinch billboards.   

    The national campaign for the Grinch movie included billboards, subway platforms, on buildings and buses. They all have the Grinch saying some type of negative quote or notion. However, there was one billboard in particular that crossed a line.  

    Celiac.com Sponsor:

    The billboard had a quote from the character that received a lot of negative attention due to the undesirable concept that it enforced. It read: "I put gluten in your smoothies." This was supposedly to poke fun at those who avoid gluten because of the fad diet, rather than as an actual medical necessity. However, that is not how it was perceived by the celiac community. 

    With all this negative media towards those with real health issues and food allergies, the unfortunate result was bullying that led to a death. If you have not heard the story yet, there was a thirteen-year-old boy that died because of his schoolmates. They thought taunting him with dairy, which he was allergic to, would be absolutely hilarious. This is the exact same message the billboard portrayed to the public. 

    We need to stop and really think before we laugh at the media’s supposed humor. A lot of individuals have already seen this movie in the cinemas, but let’s think twice before we purchase the DVDs. Let’s show Hollywood that mocking people with food allergies, intolerances, and sensitivities is not, in any way, acceptable behavior.   

    User Feedback

    Recommended Comments

    "Gluten Free" makes for a cheap laugh line, but I wish Celiac Disease was a joke in my life. 

    It would be nice if some of these big Celiac Disease organizations and medical groups put out public commercials, promoting more awareness.

    Maybe something like this; "Celiac Disease is not a joke, 1 in 130 people suffer from the disease, and most do not know they have it.  If your or a loved one has any of the following symptoms (insert all symptoms here) contact your family doctor to arrange testing.  Help and support is out there, and you don't have to suffer alone with this disease.  Paid for by the following organizations (insert medical and Celiac Disease organizations here)." 

    Everyday we have to here commercials about ED, Shingles, heat issues, toe fungus and many others followed by if you're experiencing any of these symptoms please contact your medical provider to get this medication.  The problem with Celiac, there's no drug company pushing their pills, hence no money to be made.  Sad that everything has to be driven by money when it comes to everyone's health. 

    This is a great article, and it does bring awareness, unfortunately it brings to to an already captive audience that suffers with Celiac Disease, that knows too much about this. 

    Share this comment

    Link to comment
    Share on other sites

    Join the conversation

    You are posting as a guest. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

  • About Me

    Sarah Curcio is a health advocate, blogger and has a background in medical office assisting. She worked at Nutrition Treatment Center, as a Lifestyle Educator. She's also the founder and organizer, since February 2011, of Celiac and Allergy Support (www.meetup.com/allergy), which is a mutual social and self-help support group located in New Jersey.

  • Related Articles

    Jayci Drew
    Celiac.com 02/08/2017 - "What if the kid you bullied at school, grew up, and turned out to be the only surgeon who could save your life?" --Lynette Mather
    If you ask any high school senior what in their life has changed the most since kindergarten, statistics show that many would answer moving from one school to another. However, the more drastic of changes are seen such as...

    Jefferson Adams
    Celiac.com 01/26/2018 - Party retailer Party City finds itself in hot water over a recent commercial that implies that people who eat gluten free are "gross." The ad, which was part of a pre-Super Bowl effort to tout deals at the discount party store, has offended customers and non-customers alike.
    The commercial depicts the host of a Super Bowl party chatting with a guest....

    Jefferson Adams
    Celiac.com 02/20/2018 - Party City has pulled a controversial advertising spot that provoked outrage in gluten-free community by tagging gluten-free dieters as 'gross.'
    Moreover, both Party City, and the advertising firm behind the pre-Super bowl ad, Hill Holliday, have issued public apologies in an effort to mitigate the outrage caused by its obviously insensitive ad.

    Sarah  Curcio
    Celiac.com 04/06/2018 - For many individuals, the movie Peter Rabbit is a longtime, favorite children’s story. Unfortunately, the 2018 version that has been recently created by Sony Pictures has taken this story and changed it into something extremely controversial for the food allergy community. 
    As an overview, the movie pokes fun of individuals with food allergies, p...

  • Celiac.com Sponsor:

  • Forum Discussions

    Here are some threads on the subject:  
    Yes I have D. H. I have used dapsone and found I needed more than one tube. Dapsone cream in Canada is 90$ , Yes it did work . I was told the pills are very hard on the body.
    I have not been to Mayo or the University of Chicago, but I am older and have two other autoimmune disorders in addition to celiac disease.  I have found that gluten exposures trigger not only my celiac disease, but ramps  up my other autoimmune (...
  • Create New...