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Is California Pizza Kitchen Committed to Gluten-Free?
https://www.celiac.com/articles/22655/1/Is-California-Pizza-Kitchen-Committed-to-Gluten-Free/Page1.html
Jefferson Adams

Jefferson Adams is a freelance writer living in San Francisco. He has covered Health News for http://Examiner.com, and provided health and medical content for http://Sharecare.com. His work has appeared in Antioch Review, Blue Mesa Review, CALIBAN, Hayden's Ferry Review, Huffington Post, the Mississippi Review, and Slate, among others.

 
By Jefferson Adams
Published on 09/5/2011
 
The rise in celiac disease awareness and the explosion of foods for people who must eat gluten-free is generally a good thing. However, when companies rush products into the gluten-free market without a well-practiced and comprehensive plan, they can easily make mistakes.

Celiac.com 09/05/2011 - The rise in celiac disease awareness and the explosion of foods for people who must eat gluten-free is generally a good thing. However, when companies rush products into the gluten-free market without a well-practiced and comprehensive plan, they can easily make mistakes.

Consider the case of California Pizza Kitchen. In June, the company proudly announced the debut of a gluten-free pizza crust. Then, in August, the restaurant chain quietly pulled the crust from its menu, in what appears to be a re-evaluation of its gluten-free preparation process.

Photo: CC-Dave DugdaleThis is a good thing, since numerous customers complained of symptoms of gluten-contamination, and the company itself acknowledged that their preparation process allowed possible cross-contamination from their standard pizza crusts.

Many in the celiac community have pointed out that even though the crust is gluten-free, it is being prepared in the same areas as the gluten-containing crusts. So the pizza could be cross-contaminated with wheat, which has adverse health effects for people with celiac disease and gluten-sensitivity.

On the California Pizza Kitchen Twitter feed, the company said that it is reviewing its preparation procedures, while leaving open the possibility that it might once again offer gluten-free pizza.

Efforts by companies like Walt Disney, and more recently by Subway, show that it is possible to consistently deliver a safe and satisfying gluten-free dining experience to large numbers of people. However, it takes awareness of needs of the gluten-free community, and a comprehensive preparation and delivery plan to do it consistently well.

Ideally, California Pizza Kitchen will learn and grow from this experience, and return from the drawing board with a plan to deliver safe, gluten-free versions of their unique and much-loved pizzas.

Until then, stay tuned...