No popular authors found.


Get Celiac.com's E-Newsletter

Categories

No categories found.







Ads by Google:


Questions? Join Our Forum:
~1 Million Posts
& Over 66,000 Members!



SHARE THIS PAGE:
Celiac.com Sponsors:

One in Three Americans Now Avoiding Gluten

Celiac.com 04/05/2013 - One in three adults want to avoid or cut down on gluten in their diets, says a survey from the consumer research firm, NPD Group. NDP began asking consumers about gluten-free issues in 2009, and the responses for their January 2013 survey show the highest level of interest in gluten-free diets so far.

Photo: CC--kabelphotoNDP's chief industry analyst, Harry Balzer, said in a recent press release that avoiding gluten is the "health issue of the day," and compared the current efforts to avoid or reduce dietary gluten to efforts a generation ago to avoid fat, cholesterol, sugar and sodium.

Specifically, Balzer said: a "generation ago, health was about avoiding fat, cholesterol, sugar and sodium in our diet. While those desires still exist for many, they no longer are growing concerns…Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population...and it’s growing."

Gluten-free foods are now a $4.2 billion a year industry, and interest has extended to the restaurant industry as well.

NPD found that 200 million restaurant visits in the past year included a gluten-free order. “The number of U.S. adults who say they are cutting down on or avoiding gluten is too large for restaurant operators to ignore,” said Bonnie Riggs, a restaurant industry analyst for NDP, in the same release.

Ads by Google:

Currently, some three million Americans have been diagnosed with celiac disease, which is now is four times more common than it was 50 years ago.

While the rise in diagnosis and awareness of gluten-intolerance and celiac disease continues to fuel popularity of gluten-free diets, the supposed health benefits of eliminating gluten are also a factor.

It is certainly true that some of this gluten-free diet trend has been triggered by pop culture and media celebrities, many of whom are not eating gluten-free out of medical necessity.

Still, it's likely that the gluten-free trend will continue into the foreseeable future, at least. 

Source:

Celiac.com welcomes your comments below (registration is NOT required).












Related Articles



4 Responses:

 
jill

said this on
08 Apr 2013 7:06:18 AM PST
The proliferation of gluten-free products and gluten-free restaurant menus is great for me, a confirmed celiac since 2006. Gluten awareness was just taking off and there were few decent products and hardly any restaurants with gluten-free menus. I wonder if this popularity takes away the seriousness of the whole issue, with some people considering gluten-free just a fad and not a health issue. I have actually been asked in a restaurant with a gluten-free menu how gluten-free I was since my salad had been prepared on a non gluten-free board. Luckily, this time I was asked - how many other times has contamination happened and someone just shrugged it off? I find it better to say I am allergic - somehow that word seems to set off a bit of concern.

 
shar
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
08 Apr 2013 4:34:02 PM PST
Great idea to mention allergic to those who do not understand how serious celiac disease is!

 
Beverly
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
08 Apr 2013 7:39:13 PM PST
I found this article very interesting! More people need to take us seriously. I don't eat out because of my sensitivity to gluten and many other foods.

Thank you for writing it.

 
jess
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
10 Apr 2013 9:32:40 AM PST
I find it very hard to eat out. People don't realize when you have a gluten allergy it is most often not the only one, I am also allergic to MSG and lactose intolerant.




Rate this article and leave a comment:
Rating: * Poor Excellent
Your Name *: Email (private) *:




In Celiac.com's Forum Now:


Quinoa is actually a seed, but let's not allow taxonomy to come between us and dinner. For our purposes, the fact that quinoa is not a grain may be appropriate, because this salad recipe is not a salad in the traditional sense of lettuces ad vegetables. In fact, this dish is more of a fruit salad...

It was the TTG test that was done at my local doctors

Hi Icelandgirl Can you recall what the figures were when they wer lower? I'd be interested to know. C

Hey guys. Was diagnosed with coeliac disease yesterday. It seems that i'm relatively young for this (I'm 19). My doctor has of course recommended that I begin a gluten-free diet and pay a visit to a dietitian. I'm going to be completely honest the thought of having to give up burgers, sausages, ...

Not necessarily. I am from the US and testing varies. It can be driven by expense. So, I would check.