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Success Kills Bakery's Gluten-free Donuts

Celiac.com 10/02/2013 - The sad word has arrived that Sugar Shack Donuts at Leigh and Lombardy streets in Richmond, Virginia will no longer craft delicious gluten-free donuts and other gluten-free delights.

Photo: CC-- roboppyDespite tremendous popularity, or, perhaps because of it, Sugar Shack Donuts has ended its vegan and gluten-free Specialty Sundays, and ceased making gluten-free doughnuts altogether.

It seems that for every customer full of praise for Sugar Shack's gluten-free treats, there was another full of complaints about long lines and low inventory.

Co-owner Ian Kelley says that for ever comment he got that his gluten-free creations were ‘the most amazing tasting things…ever,’” someone else would say ‘these are really good but I had to wait in line 45 minutes and could only get four of them.’”

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All of which helped to dampen the enthusiasm of co-owner Ian Kelley, and to kill Specialty Sundays.

This news has left locals with a gluten-free sweet tooth wondering what their next option might be. One local option might be WPA Bakery in Church Hill, which serves gluten-free doughnuts made on dedicated equipment. Although a purist might point out that WPA’s doughnuts are baked, while Sugar Shack’s were fried.

Either way, Sugar Shack's Specialty Sundays will be missed.

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4 Responses:

 
April Graves
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
02 Oct 2013 6:40:04 AM PDT
I know the feeling! I used to own a totally gluten free bakery. It was quite successful . But when you are a small business, buying in bulk is hard to do. Therefore, reducing the profit margin. There are only so many people who are willing to pay for a muffin. My profits were so small, so I had to do all the work myself.
I was burned out quickly. Working 16 hour days gets old fast! Mine also was a case of being too busy. For my sanity's sake, I just had to close.

 
Jerry Tatum

said this on
07 Oct 2013 1:37:45 PM PDT
I have heard that The Donut Connection @ 7021 Hull St. Road in Richmond, Va. makes delicious gluten free donuts from scratch. I look forward to trying them soon. If you could post this for others it would be helpful.

 
said this on
09 Oct 2013 7:06:58 AM PDT
How very sad for everyone, all the way around. Perhaps some of the complainers could have been encouraged into volunteering - although I know that can be hard to do? I do hope the owners/bakers find another way. Perhaps someone can give them additional financial backing? And maybe they could write a baking cookbook? One can only wish them luck and commiserate.

 
GlutenFreeDuck
Rating: ratingfullratingfullratingfullratingemptyratingempty Unrated
said this on
25 Aug 2015 8:11:42 PM PDT
I guess people should have been more thankful for what they had. The place was trying to accommodate others' dietary preferences only to be waylaid by complaining? I'd have done the same thing if it were my business! Don't bite the hand that (literally) feeds you gluten-free fad food.




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Hi Allie and welcome First off, I know 3 years was a long wait, but at 17 you've figured out celiac way before many people do. That should make a big impact on minimising its effects and helping you with the diet, so, bizarrely enough, congratulations! A lot of good advice has been brought together in this thread: Don't worry that your symptoms are bad now. As you follow the diet your body will begin healing itself and you're still very young so hopefully this will go really smoothly. Think in terms of the next 6 months rather than weeks however, recovery will likely take a little time. Eat as healthily as you can, lots of whole foods and try to avoid the gluten free processed substitutes as your digestive system needs all the help it can get at this moment. You may want to avoid dairy as well for now and think about reintroducing it later. This site has been really helpful to me and others. I hope you find it just as useful. Best of luck! ps, your increased reaction to gluten during the challenge phase was perfectly normal. Many find that reintroducing it much worse than the initial affects and take some time to get over the challenge. That's why you'll see lots of posts here urging folks to 'stay on gluten' till their testing is complete!

Hi! My daughter is 19 was diagnosed at age 16. It took about 12-18 month s for her to fully heal from the damage and feel "normal" again. Also because of the damage done she had reactions to dairy, so you may want to try no or minimum dairy until youre fully healed. Just a suggestion. Hope you start feeling well soon!

Hi yall! New to this blog, but really glad it exists because I have lots of questions. First off, I'm Allie! I'm 17 and newly diagnosed Celiac after about 3 years of searching for answers. I initially went gluten-free on the recommendation of a friend, I felt better in about a month and then my pediatric gastroenterologist had me do the gluten challenge, and my symptoms were the worst they have ever been, and ones I barely noticed before became very present. I did the biopsy and was diagnosed, it's been about 2 weeks and my symptoms are still pretty bad, although my diet has no known sources of gluten or cross contamination. Wondering if anyone has any input on healing post gluten challenge, any tips or how long it took for you would be quite helpful! Thanks

Might want to look into a keto diet, I have UC on top of celiacs and keto is working great Yeah I have major nerve and brain issues with gluten, gluten ataxia with nerve issues and brain issues. Seems to cause my body to attack my brain and nerve system. My brain stumbles fogs, and starts looping, the confusion causes me to become really irritable, I call it going Mr Hyde. Like my mind will start looping constantly on thoughts and not move driving me literally mad, or it used to. Now days it is primary the numbness anger but the gut issues and sometimes random motor loss limit me motionless to the floor now days for the duration of the major anger effects. Used to be a lot more mental then painful gut. I did a mental trauma post on it on while back where I came out about all my mental issues with gluten.

^^^^^^ good info, tips and tricks^^^^^^^^^ yes, crumbs will make you sick. also, breathing flour/pancake mix, etc that is in the air because eventually, you're going to swallow some.