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One in Four Americans Eat Gluten-free Foods for Weight-loss

Celiac.com 11/15/2013 - With the recent FDA ruling on gluten-free labeling standards, the popularity of gluten-free foods continues unabated. The North American market currently accounts for 59% of a global gluten-free market that shows no signs of slowing down, and which is projected to hit $6.2 billion by 2018.

Image: CC--Mike LichtAs major force driving that market growth, according to recent research from Mintel, the influence of people with gluten intolerance or gluten-sensitivity is being vastly eclipsed by the influence of ordinary people who are turning to gluten-free products in an effort to lose weight.

Indeed, 65% of consumers who eat or used to eat gluten-free foods do so because they think they are healthier, and 27% eat them because they feel they aid in their weight loss efforts.

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In fact, 36% of Americans say they eat gluten-free foods for reasons other than sensitivity. Meanwhile, 7% say they eat them for inflammation and 4% say they purchase them to combat depression.

The view that gluten-free foods are healthier than their gluten-containing counterparts is one of the main drivers for the market, says Mintel food analyst, Amanda Topper.

"It's really interesting to see that consumers think gluten-free foods are healthier and can help them lose weight," Topper adds, "because there's been no research affirming these beliefs."

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6 Responses:

 
Barbara Obranovich
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said this on
18 Nov 2013 3:38:37 PM PDT
Eating Gluten free food makes you gain weight, not loose it, it is loaded with more calories than regular food. I have been on a gluten free diet for 11 years due celiac disease and gained lots of weight. People are nuts to go on this diet if they don't have to.

 
sarah

said this on
18 Nov 2013 5:56:22 PM PDT
It is frustrating when one has celiac disease and the whole GF dilemma is becoming a western fad diet...it changes how people view celiacs when we request GF food in restaurants.

 
megan
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said this on
03 Dec 2013 12:57:39 AM PDT
I totally agree!

 
shar
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said this on
18 Nov 2013 6:05:18 PM PDT
I had suspected people were doing that. The popularity of GF foods helps us with celiac have a wider selection. Unfortunately, I have not lost weight. My celiac was diagnosed by blood test.

 
megan
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said this on
03 Dec 2013 12:55:59 AM PDT
I would still have the endoscopy done for final confirmation, a gas doctor will tell you the same thing your blood test can come back as a false positive. Just something you may want to check.

 
Sue
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said this on
20 Nov 2013 3:05:12 PM PDT
Since my CD diagnoses in 2004, I have gained 30 lbs!!!! I have run into people who have gone on this diet to lose weight. Despite warning people that this diet causes weight gain, sure enough that's exactly what happened. At least they understand that I have no choice. The only way to lose the weight is going on the "caveman" diet




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