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Gluten Free Consumers Among Most Brand-Loyal

Celiac.com 01/21/2015 - Congratulations, shoppers with celiac disease and non-celiac gluten sensitivy, you are among the world's best informed and most loyal consumers, according to Paul Valder, President and CEO of the Allergen Control Group.

Photo: CC--Mike SchmidThe Allergen Control Group, with the endorsement of the Canadian Celiac Association (CCA), operates the Gluten Free Certification Program (GFCP).

Speaking of these consumers, Valder says that they are not only the best ingredient label readers in the world, but "[o]nce they've identified a brand as safe, they'll stick with it, even if that means visiting multiple stores on a weekly basis."

The Gluten-Free Certification Program has certified over 100 facilities in 12 countries, and over 2,500 products. Currently, over 130 GFCP-approved and trained auditors provide global coverage to accommodate today's multi-national supply chains. Brand loyalty among gluten-free consumers can be encouraged with a certified gluten-free product label.

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Such a label, says Mr. Valder, "…creates a distinction from other products that are advertised as gluten-free."

Does this sound like you? Do you read every ingredient on every label? Will you travel to multiple stores to find your trusted gluten-free brand? Share your comments below.

Read more at Global Food Safety Resource.

Celiac.com welcomes your comments below (registration is NOT required).












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4 Responses:

 
Jab
Rating: ratingfullratingfullratingfullratingemptyratingempty Unrated
said this on
24 Jan 2015 10:00:35 AM PDT
Many gluten-free/dairy free companies were started because someone in their family has dealt with similar problems. With multiple allergies, I've found the best way to survive and eat healthy is to stay with those companies who actively work with and support those who suffer from these problems. It's important to support this industry!!

 
Wendy Limbrick
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said this on
26 Jan 2015 8:44:40 AM PDT
Yes, I will visit multiple stores in search of what I need. Mostly basic ingredients or mixes that work and crackers which really cannot be made at home. My one big gripe are stores that do not promote a new product or give it time to gain a market before removing it from the shelves. It is infuriating to find something that one really likes, only to have it disappear! And yes, I do read every label!

 
Michael
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said this on
26 Jan 2015 8:00:06 PM PDT
Of course I am brand loyal, because I need anything that is processed or not easily washable to be from a gluten-free facility. Multiply that by my many other sensitivities, and I'm even more brand loyal with supplements.

 
john j acres
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said this on
27 Jan 2015 3:40:22 PM PDT
Like I have said before these products may be gluten free but are they additive free such as 464,466,435 and what does bread improver consist of?
Coeliacs cannot have additives or derrivitives.




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