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Pizza Hut and Coors Going Gluten-free in Time for Super Bowl Sunday
Celiac.com 01/23/2015 - This Superbowl Sunday gluten-free fans can celebrate with gluten-free Pizza Hut pizza, and, in a few lucky test markets, gluten-free Coors beer.
You read right. First, Pizza Hut has announced that, starting Jan. 26, it will be debuting a gluten-free pizza in about 2,400 locations in the U.S. The new pizza will be a 10-inch, six-slice pizza, which will go for $9.99. The pizza crust will be made by popular gluten-free brand Udi’s Foods, and certified gluten-free by the Gluten Intolerance Group.
Pizza Hut’s gluten-free pie will be one of the restaurant’s lowest-calorie pizzas, with about 100 fewer calories per serving than their current “Skinny Slice” pizza.
Every Pizza Hut Gluten-Free Pizza will be baked fresh-to-order on parchment paper and delivered in a specially branded Udi’s Gluten-Free Pizza box. Also, all employees handling Pizza Hut’s Gluten-Free Pizza have been trained to wear gloves and use a designated gluten-free pizza cutter.
If that’s not enough good news, beer-loving gluten-free football fans in Seattle and Portland will be able to chase their gluten-free Pizza Hut pizzas with Coors’ new gluten-free Peak Copper Lager, which will debut in those markets on Superbowl Sunday.
Coors will gauge the response in its test markets as it looks to make Peak Copper Lager available in more U.S. markets.
Gluten-free Pizza Hut pizza and gluten-free Coors beer on Superbowl Sunday? I’m going to call that a touchdown.
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Jefferson Adams is a freelance writer living in San Francisco. His poems, essays and photographs have appeared in Antioch Review, Blue Mesa Review, CALIBAN, Hayden's Ferry Review, Huffington Post, the Mississippi Review, and Slate among others.
He is a member of both the National Writers Union, the International Federation of Journalists, and covers San Francisco Health News for Examiner.com.View all articles by Jefferson Adams