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Lucky Charms Now Magically Gluten-free!

Celiac.com 07/06/2015 - In what is basically a response to falling cereal sales and rising gluten-free demand, General Mills has announced plans to add Lucky Charms to its stable of gluten-free cereals.

Photo: Wikimedia CommonsThe release is part of a $712 million capital investment that will include five gluten-free Cheerios varieties this summer, and gluten-free Lucky Charms later this year.

Kendall Powell, chief executive of General Mills, said about 30% of consumers were interested in gluten-free foods, and that taking a number of popular cereals gluten-free was part of a plan to draw those people back to the cereal aisle.

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The company projects that the addition of gluten-free Cheerios and Lucky Charms will help push gluten-free products to half of total cereal sales and 17% of total category sales.

General Mills has been testing the gluten-free market since debuting Gluten-free Rice Chex in 2008. Time will tell if gluten-free versions of popular General Mills cereals will be enough to boost slumping cereal sales and improve the company's outlook.

In the meantime, gluten-free eaters are once again the beneficiaries. What do you think about gluten-free Lucky Charms? Magically delicious gluten-free news? 

Celiac.com welcomes your comments below (registration is NOT required).





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19 Responses:

 
Nicole
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
06 Jul 2015 5:15:03 PM PDT
I'm super excited about this! The last time I went shopping I was craving Lucky Charms. I can't wait till the gluten free version comes out.

 
Jacquelyn
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said this on
12 Jul 2015 3:23:30 PM PDT
My children and I are extremely excited about Lucky Charms gluten free cereal. It's a dream come true for my boys who have been asking for this ever since they started on a GF diet 2 years ago. When I told my children their eyes filled with happy tears!!

 
Cheryl
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said this on
13 Jul 2015 11:18:07 AM PDT
Oh my goodness, not only will Lucky Charms be magically delicious but gluten free to boot. I am a very happy camper and can't wait for it to hit the shelves at my local grocer.

 
Linda
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said this on
13 Jul 2015 11:24:36 AM PDT
I'm cautiously optimistic. I can eat gluten free Chex. I can eat gluten free oats that come from dedicated gluten free mills. However, I cannot eat Chex "gluten free" oatmeal... it makes me very ill every time I eat it. I suspect that somehow cross contamination is happening on that product. If they will be using the same oats for this product, then I doubt I will be able to eat it either. People with celiac disease will need to be very cautious when trying this product if they are sensitive to oats, or oat cross contamination. I really hope that this product will be one I can have, as I used to love Lucky Charms as a child.

 
Jen
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
13 Jul 2015 9:41:02 PM PDT
The gluten free Chex oatmeal makes me sick too. I do Trader Joes gluten free oatmeal with no problems.
I always wonder about cross contamination with companies who produce so many gluten containing products.
I'd love it if Lucky Charms don't make me sick... but I'm also cautiously optimistic.
That being said, I know a lot of people aren't as sensitive so I'm happy for them.

 
Susan

said this on
13 Jul 2015 11:27:56 AM PDT
My daughter is thrilled that Lucky Charms is going GF. She was diagnosed with celiac at a young age. While there are more options available than their used to be, the cereal section is limited. Thank you General Mills!

 
Liz
Rating: ratingfullratingfullratingemptyratingemptyratingempty Unrated
said this on
13 Jul 2015 12:00:18 PM PDT
Please be aware that General Mills products are not GMO-free, and since GMOs have been connected to the upsurge of gluten intolerance beware of eating anything that contains GMOs.

 
admin
( Author)
said this on
13 Jul 2015 3:43:46 PM PDT
There is no known link between increased use of GMO's and gluten intolerance.

 
Jefferson
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated ( Author)
said this on
14 Jul 2015 11:44:50 AM PDT
There is no credible science to support the claim that GMOs have any connection to celiac disease.

 
Sidling
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
12 Sep 2016 7:27:35 AM PDT
There is no credible science to not support the claim they don't have a link.

 
admin
( Author)
said this on
12 Sep 2016 9:30:21 AM PDT
The person who makes such a claim is required to back this up with evidence...not the other way around: https://en.wikipedia.org/wiki/Philosophic_burden_of_proof

 
Susie
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said this on
13 Jul 2015 12:50:45 PM PDT
I'm thrilled for everyone that can eat these! I react to oats so I have to pass, but they probably have a preservative in them anyway, so, I would still have to pass. Growing up Lucky Charms was one of my favorites!

 
Roger S
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said this on
13 Jul 2015 7:26:55 PM PDT
This is my second attempt to respond as I see my response has not posted after several hours.

What I said before was that Kellogg's and Malt-o-Meal need to get on board as well. Several years ago they took cereals that had no gluten containing ingredients and added wheat starch to them because they did not want to bother with certifying them as gluten-free. Basically they they thumbed their nose in our face! Before they did this I was a faithful customer and bought their products often and had no issues as far as having gluten reactions to these products.

What sort of company purposefully alienates faithful customers? That is pure insanity in my opinion. They could fix it by following General Mills' lead in making their traditional cereals GF.

To their credit, Kellogg's has come out with a gluten-free Special K, but have discontinued their GF Rice Krispies. Perhaps General Mills success will knock some sense into the other companies.

 
Britty
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said this on
13 Jul 2015 8:34:40 PM PDT
Yay, I love Lucky Charms, I can't wait to try this! I hope there's more GF cereals to follow. Cinnamon Toast Crunch in GF version would be HEAVENLY. I haven't eaten it since I was a kid!

 
Liz
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said this on
13 Jul 2015 9:16:24 PM PDT
I am super excited about this! Now if They can ever come up with a GF version of Raisin Bran I would be set! Love me some RB and LC but hate the way I feel after eating it!

 
Nicole
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said this on
20 Jul 2015 8:15:02 PM PDT
Add raisins to the gluten free Special K. Tastes like RB to me!

 
Mary Ann
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said this on
31 Jul 2015 6:23:53 PM PDT
Thank you General Mills! My family and I are very excited about the Gluten-free Lucky Charms and Cheerios (especially the Honey Nut and Apple Cinnamon). I have an 8 year old grandson that LOVED these cereals before he was diagnosed with celiac disease at age 5. He still tries to talk us into buying them for him when we go shopping. Now we can!! He always feels left out and "different" when his 2 brothers get to eat things that he can't. I can NOT thank you enough. Btw, he loves the Gluten-free Chex! Thank you again for taking the time and effort to make your products gluten-free. It is VERY much appreciated!

 
Mary Rawlins
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said this on
12 Jan 2016 6:28:46 AM PDT
I keep watching for GF Lucky Charms. When will the be on the shelves? Also, I keep reading about a recall for the GF Cheerios, but they are still on the shelf. Please explain. Thank you.

 
Rianne
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said this on
25 Apr 2016 3:00:30 AM PDT
I love lucky charms and we have recently started selling them in Tesco UK. I am so happy that they are now gluten free...thank you!




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Cycling Lady, LMAO at IBeStumped! So true. Yes, he is trying the band aid approach it seems. That's probably the most frustrating thing of all. So yesterday I get a call back from his office and they say to stop taking the Viberzi and switch back to Imodium! I reminded them that Imodium didn't work, I had already used it 8 days with no changes. His assistant informed me that that is all he can recommend at this time until he sees me at my next appointment which is 5/24! I live near Chicago and I am about to make an appointment to go to the University of Chicago hospital which is the top celiac research hospital in the country. Hopefully they can give me better answers.

7Hi jen and welcome No-one can diagnose remotely via nterwe posts but if there was such a game as celiac / gluten sensitive bingo, I would be calling 'House!' having read your account above... Lots of things fit the pattern as I'm sure your lurking has revealed. It's a tricky condition to diagnose however so you may have a little wait before you join the coolest club in town and get your funky celiac membership card For now it's really important that you stay on gluten. Keep eating it as accurate testing requires it. Ask your doctor to check the boxes for celiac testing alongside your liver blood tests. There should be enough in your history to get this without hassle but if they're reluctant INSIST and don't be afraid to assert your reasonable suspicion and wish to clarify and exclude. A good liver specialis will be aware of the possible links so you should be ok. If not gt second opinion. Ask for a full celiac panel as there are variety of tests. Find further info here There's a lot to take in, but be positive, I think you are on the right track and if so, you could soon be feeling better than you ever thought possible!

Hello, I am in a job that I travel every 3rd week...It gets challenging becuase many times I am doing audits of warehouses and they dont even have a cafeteria. I usually bring gluten-free protein bars as a back up if I have to miss a meal and then eat when I get back to the hotel. Just a suggestion because they certainly fill me up....Have a safe trip...Kelly

Hello all, I'm a new member here but have lurked for a while. I'm looking for some advice regarding my medical history, possible symptoms of celiac and next steps. General info: female, low level smoker, drink alcohol, aged 32. I started having bad gastro issues when I was around 17. Since then I've consistently suffered from chronic diarrhoea, frequent discomfort in the tummy area, feelings of dehydration despite drinking at least eight glasses a day and frequent fatigue for no real reason. In 2008/9 I visited the doctor as my diarrhoea was having an effect on my studies at the time. The doctor tested me for allergies; eggs, fish, gluten and lactose and did a "standard" blood test. Everything came back fine except my liver results, which were elevated to double (I did not the see the results for myself so can't say which enzymes etc). I was told to drink less and take Imodium. The doctor implied that perhaps I was stressed and / or anxious and, still being young plus a student who regularly went out drinking, I accepted this advice and carried on with my life. I would here add that I am not an unusually stressed person - in fact, learning to deal with my unpredictable bowels has forced me to be quite a laid-back person! Fast forward to 2016. I had been living with my partner for two years by this point who had noticed my bowel habits and informed me that this was definitely not normal. He encouraged me to try out a gluten free diet since I was apprehensive about visiting a doctor only to be fobbed off with Imodium again. I did the diet as strictly as a newbie can for around two months before we set off travelling. During the diet I noticed that after a couple of weeks of extreme tiredness I felt quite a lot better - I kept a food journal at the time which showed that I almost immediately had diarrhoea once after eating an ice-cream, i felt bloated and unwell after an attempt to make oat muffins (maybe i didn't cook them very well though!) and I felt bloated and had diarrhoea after eating some fish fried in flour (We made a mistake in ordering them but I didn't want to complain). My partner also reported that my mood swings (which I admit can be a little unpredictable) were much better. Once we started travelling I gave up and ate what I was given as we were staying with friends etc much of the time. Toward the end of our trip I started to feel extremely tired, to the point of having to stay in for "rest" days, and my guts were very unhappy. I chalked it up to irregular eating patterns, too many beers and late nights in general. During the trip I also had an extreme hangover after drinking wheat beer. And, while of course I accept that any overindulgence can make you ill, I really felt that that level of hangover was quite out of the ordinary. Finally, I developed a strange lump under my armpit during this period. Now back at home, I decided to go to the doc and check out the odd lump under my armpit. The doctor was pretty confident that it was nothing to worry about cancer-wise but she ordered a battery of blood tests just to be sure. The lump is fine (good news) but the results showed elevated GGT, high-ish ALT and normal AST liver enzymes plus signs of dehydration in red bloods / higher (but not concerning) levels of white bloods. I'm scheduled to go back for another blood test to double-check liver function and discuss results - if it is again high she will send me for a ultrasound. Does this history chime with anyone here? I know that the correct course in basic health terms is to stop drinking for some time (easily done) and stop smoking forever (easy to say...) but I cannot help but think that something else is going on here. I will discuss this with my doctor and make clear that my bowel issues have not been resolved and that the initial IBS diagnosis wasn't based on any thorough testing so to speak. In the meantime - does anyone have any advice for me in times of avenues to research or experience of similar symptoms? Gluten remains in my diet but in all other respects it could be regarded as very healthy, I think anyway... (pescatarian, plenty of fruit and veg, little to no sugar on a daily basis, not much dairy to speak of...) Thanks in advance and sorry for bending everyone's' ear about this... I guess it's just taken a long time for me to admit I might be sick and I need some help. Jen

Wish I could give you a hug. Unfortunately I know how that feels with Neurologists, Internists, Endocrinologists, Rheumatologists, GIs..... I got so tired of crying my drive home after refusing yet another script for Prozac. I do hope your GI can give you some answers even if it is just to rule out other possible issues. Keep on the gluten and we are here for you.