24043 Gluten-free Market: Blue Skies, Dark Clouds or Silver Linings? - Celiac.com
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Gluten-free Market: Blue Skies, Dark Clouds or Silver Linings?

Celiac.com 07/22/2015 - The gluten-free foods market has seen dramatic growth over the past decade and its size is expected to double its present size in the next 10 years.

Image: CC--Juhan SoninFor the last few years, there's been pretty strong consensus on projected growth for the global gluten-free market, with analysts universally projecting strong double-digit growth into 2025.

If recent news headlines are any indication, that consensus my be showing its first signs of cracking.

In a sign acknowledging slightly less favorable market realities Gluten-Free Foods Market Forecast 2015-2025 by Visiongain now Visiongain predicts that growth in this market will gradually slow down, but remain lucrative throughout the forecast period.

Meanwhile, in Canada, consumers may be losing their taste for gluten-free foods. After nearly five years of consistent growth and a tripling of sales since 2009, the gluten-free food category declined last year, according to research firm NPD Group.

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On top of all that, Fortune magazine just published a commentary by Vikram Mansharamani that says we're in a gluten-free bubble that is about to burst.

Mansharamani admits that market research firm Nielsen estimates that sales of products with a gluten-free label have doubled in the past four years, rising from $11.5 billion to more than $23 billion.

He says this is due to marketing and incorrect consumer perception, and cannot continue. He points out that nearly 30% of Americans are now actively avoiding gluten, or eating gluten-free.

The fast-growing gluten-free market has definitely benefited from a broader audience trying to avoid gluten or wheat for health, weight loss or other reasons, rather than people with celiac diseases.

So, deciding whether the market will soar, glide, or face unexpected turbulence depends largely on which reports you read, and your propensity for speculation.

Read the full Gluten-Free Foods Market Forecast 2015-2025 for a better idea of the global market for gluten-free products.

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2 Responses:

 
dappy
Rating: ratingfullratingfullratingfullratingemptyratingempty Unrated
said this on
27 Jul 2015 7:14:30 AM PDT
If they cannot come up with ways to improve, in particular, bread, and perhaps most pastas, then they will see people navigate away from their products that can actually tolerate some gluten. I stick with one imported pasta product even though it is more expensive - and I buy very little bread. For the product quality, the prices are ridiculous !!! I buy as little GF products as I can and stick with natural foods. There is hope on some levels for GF. General Mills cereals for example. They just came out with GF Cheerios - I'm in heaven - they are the same as the regular, and delicious. I have celiac, so even some gluten is not for me.

 
Cherri
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said this on
02 Aug 2015 9:06:55 AM PDT
I've been seeing signs of the market cracking for over a year. For instance, Whole Foods had a whole freezer and bakery area dedicated to GF products, they offered tours as well. The tours stopped, the freezer and bakery shelves disappeared with products dispersed throughout the store and harder to find. I now run into more people rolling their eyes when I ask about gluten free possibilities and I find myself being defensive and irritatingly blurting that it's a medical issue for many of us.
I may be only gluten intolerant. But, ending up in the emergency room with the severe abdominal cramping of IBS because I forgot and ate several pieces of pepperoni on a GF pizza, I believe qualifies as medical. I can only hope there are more chefs and other food producers that are diagnosed with celiac or gluten intolerance. I don't wish this on anyone, but…!!!!




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Yes but...

I didn't read that far. Yikes... A hefty dose of perspective in that one. For anyone reading this is the post:

Hi! I'm new to the Celiac world. I have been gluten free for around seven months, but still seem to get glutened on a regular basis. I have been sick since January '16 and think that is when it triggered, but I didn't realize until October what it was. By that time I was pregnant with my little boy who is due in June. I also have an almost 4 year old daughter. I am really torn and wondering if I need to really be tested? I have very strong suspicions that I am a true celiac because my aunt has been diagnosed. Part of me says it doesn't matter, just live gluten free and assume you are, but the other part says I need to get tested so I know if my kids are at risk. So far my daughter is fine. She was grain free until after her first birthday, I plan on doing the same with my son. But I also don't want them to suffer the way I have. What would you do? The reason I don't want to get tested is I don't want to start eating it again and feel terrible while I have little kids, last year was so hard and I just want to get strong again. I also plan to bf for a few years and don't necessarily think it's a good idea to eat gluten while bf right? Thank you!

Welcome too! Sorry to hear you're suffering now. If you can nail the diet you should improve. You should also think about vitamin supplements. There's a good chance that you're suffering from one or more deficiencies as a result of the affects of celiac on your intestine's capacity to draw nutrients from your food. A good multi vitamin is a must, just make sure its gluten free and see if your doctor can refer you to a dietician as Lochella's has.

Oh I had heard his name and read some stuff about him but hadn't come across this video! Thanks!!