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General Mills Sued for False Advertising Over Cheerios Protein Claims

Celiac.com 12/16/2015 - Just a month after General Mills recalled nearly two million boxes of gluten-free Cheerios from store shelves and warehouses due to "inadvertent" gluten contamination, the company and its flagship brand Cheerios are facing yet another public relations challenge.

Photo: CC--Mike MozartGeneral Mills is being sued for false advertising by a major consumer watchdog over its Cheerios Protein cereal, introduced in March, 2014, as a "healthy alternative" to both classic Cheerios and other breakfast cereals. According to an official complaint filed with the Northern California District Court by the Center for Science in the Public Interest (CSPI), "General Mills falsely and misleadingly markets Cheerios Protein to children and adults as a high protein, healthful alternative to Cheerios."

According to General Mills’ official marketing language, Cheerios Protein "offers the benefits that go along with starting the day with 11g of protein and the great taste of Cheerios that kids and parents already know and love."

According to the CSPI, while Cheerios Protein does contain a tiny bit more protein than classic Cheerios, General Mills has nearly doubled the recommended serving size for Cheerios Protein, making its protein content seem much greater than it actually is. So, while the "recommended serving size" of original Cheerios is 28g, the recommended serving of Cheerios Protein is 55g.

When you crunch the numbers, Cheerios Protein only has just 7/10 of a gram more protein than regular Cheerios, hardly a major source of protein, or a major improvement over regular Cheerios.

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In their complaint, CSPI is accusing General Mills of engaging in what amounts to marketing sleight-of-hand, to trick consumers into paying an average of 70 cents more per box than other brands of Cheerios, for a product that contains an insignificant amount of extra protein, but 17 times more sugar than classic Cheerios.

Yes, even though they have about the same amount of protein by weight, a serving of original Cheerios contains just 1g of sugar, while a serving of Cheerios Protein will give you a whopping 17g of sugar; about the same as half a can of Coke. Basically, eating two bowls of original Cheerios will give you about the same amount of protein as Cheerios Protein, but with far less sugar, and at a lower cost. 

That's where the lawsuit comes in. Basically, CSPI is hoping to use the courts to pressure General Mills to remove or revise their marketing cliams, which CSPI says, are little more than smoke and mirrors.

Stay tuned for the latest developments on this and related stories.

Read more at Inquisitr.com

 

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1 Response:

 
John Guagliardi
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
21 Dec 2015 6:27:09 PM PDT
Very interesting article. Seems though General Mills is pushing profit over gluten free folks.




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I believe the talk around this forum is that cheerios are not gluten free enough for people with celiac at this time. I don't know if anything has changed on that and when their lawyer calls me I'll quickly delete this. haha

Could be we generally say get off of dairy for a few months when going gluten free. The part of the intestines that produce the enzymes, and help break down dairy are associated with the tips of the villi, which are the most damaged if not gone in celiacs. THIS is why most of us end up with a lactose intolerance early on. And most can introduce it later after healing. As to her symptoms with it there was a bunch of research about dairy permeated the gut and causing neurological issues in a autism study I was looking at years ago. And there have been other studies about damaged intestines and how the hormones in milk can easier effect ones body. Personally I also have a huge grudge against dairy on a personal level as it is not natural to suck on a cows tits and drink the stuff, nor your dogs, nor a rabbits......I mean come on even Human Breast milk you would find odd to drink as an adult right? Back in the past dairy was a great way to get calories and fats when there was famine, etc around I mean it is meant to make a calf grow into a 500+lb cow. But on a genetic and hormonal level it is not really for human consumption and now days the whole corporate BS propaganda push and dairy farms shove that oh its healthy stuff down your throat. There are plenty of dairy free options for everything feel free to message me if you need help finding anything I have been dairy free for over a decade.

The full celiac panel checks TTG IGA and IGG, DGP IGA and IGG, IGA, EMA as Jmg stated above. Your test included TTG IGA and IGA. If your IGA was low, a low on TTG IGA would be inconclusive. But your IGA is fine. A high on any one test is a positive for celiac and should lead to an endoscopy for confirmation. So I'd get tested for TTG IGG, DGP IGA and IGG and EMA since there are symptoms. Warning I'm not a doc.

I did a gluten challenge for my endoscopy and requested a second blood test after my follow up with the consultant. I never did see those results but my GP said no celiac was indicated: Which left me gluten free for life, that wasn't an option after the challenge, but with a less satisfactory diagnosis, one by omission rather than the definitive 'you're celiac' one I was expecting. Yes! I have been 'properly' glutened on a couple of occasions but on several more I've detected a change or a reaction based on what could only have been trace amounts. NCGS is as yet poorly understood but patients tend to have more neuro symptoms than digestive. That's definitely been my experience, although it was only after going gluten free that I realised quite how many digestive symptoms I had just been living with as 'normal'. Close friends and family get the full explanation. 'I have an auto immune disease similar to 'coeliac etc.' If they stay awake long enough I'll tell them about the less than perfect testing process I went through or the Columbia Med research and the possibility of a blood test soon. They can see the difference between me on gluten and off it so they understand its not all in my head* If I'm ordering food in a restauarant or asking questions about food prep etc I will often just self declare as coeliac - people are aware of that and understand those requests are medical rather than fad diet based. I don't have any problem doing this, I'm not going to claim that and then cheat on dessert for instance and to be honest I expect once the research is complete the two conditions may wind up alongside others as different faces of the same coin. In the meantime I safeguard my health and avoid getting into a detailed conversation about genuine gluten sensitivity versus faux hipster posturing! *apart from the bits which are in my head

I originally had it on my face and scalp. (22 years ago) First biopsy with dermatologist came back as folliculitis. Then when I had a new outbreak on my upper back, she was able to remove a nice clean blister and we got the diagnosis of DH. She started me on Dapsone (100mg/day) and gluten free diet. Now I take 25-50 mg/day. My understanding at the time was that DH was the skin version of Celiac. Did a lot of research on my own. I met Dr. Peter Green at a Gluten free Vendors Fair and he said that a diagnosis of DH IS a diagnosis of Celiac, even if no other symptoms. So I stay gluten-free