133 General Mills, I love you! More Gluten-Free Cereals to Come! - Celiac.com
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General Mills, I love you! More Gluten-Free Cereals to Come!

Probably all of you know that General Mills has reformulated Rice Chex to make it gluten-free. The new and wonderful news was that this apparently turned out profitable enough that they are now in the process of reformulating other Chex cereals. Here is the letter from them that I received today:

Dear Valued Consumer:
 
Thank you for contacting General Mills regarding Rice Chex cereal.  We appreciate the time you have taken to share your positive feedback with us.  We will be very happy to pass on your comments to the product team.
 
We are committed to creating the highest quality products for our consumers.  Feedback such as yours helps us achieve this goal for the future. General
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Mills is reformulating the following Big G Cereals to gluten free status: We appreciate your loyalty and hope you continue to enjoy our products:
  • Corn Chex
  • Honey Nut Chex
  • Strawberry Chex
  • Chocolate Chex
  • Cinnamon Chex
All 5 products should be widely available across the U.S. by June 1, 2009.  As with all reformulated products, both products may be on store shelves at the same time so we encourage our consumers to read labels/packaging carefully.   To ensure that the cereal inside the box is in fact the new, gluten free product.   Look for “NOW GLUTEN FREE” or “GLUTEN FREE” on the front/side/back panels. 

Sincerely,
Amy Sadowski
Consumer Services

As always, Celiac.com welcomes your comments (see below).


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1 Response:

 
Sara Glenn

said this on
20 Apr 2009 12:17:03 PM PDT
I was in the store today and noticed that there was the Honey Nut Chex. I was soo excited! It did throw me off that it was sitting right next to the store brand Wheat Chex.




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Gaerty, thank you for sharing this with me! You want to know something crazy? The night before you sent this I was googling "vitamin deficiencies linked to splinter hemorrhages" and an article came up about vitamin C deficiency. I can't remember the last time I took vitamin C or drank orange juice or consumed anything that has vitamin C on a regular basis. It's crazy that you responded to this post when you did. My splinter hemorrhage is razor thin and looks like it could be shrinking but it's hard to tell. Also it's not growing out of the nail bed. It stated more in the middle of my right thumb nail. I don't take a multivitamin mainly because I can't find one that doesn't trigger my anxiety. Trying to find a good one that doesn't have energy boosters in it like green tea and extra B vitamins (all my B vitamin levels are great). I haven't been tested for low C vitamin levels but I might have to now. I was tested for some of the base ones that most celiacs have issues with, folate, magnesium, B's, E's, and a couple others and all of them came back good with the exception of my vitamin D3 which in November 2016 was 16 and we tested it again in February, it moved up to 26. Still low but moving up. My liver numbers in October 2016 were bad but by February 2017 they were perfect. I had skin rashes, most of those have cleared up over the past 5 to 6 months, by about 85%, since I was diagnosed. This splinter hemorrhage came up about 7 to 8 weeks ago. Like I said it appears to be growing out but I'm still going to get it looked at. Let me know what your doc says about the vitamin C levels. Also what multivitamin do you take? Ps: I bought some clementines yesterday. Thanks for responding! Spencer

Maybe try a rice based milk, I find the coconut flavoured ones really good with cereal.

I guess they've never felt the political pressure the mainstream cereal producers were under in the age of rickets and pellagra? Plus there's not such a competitive market and its a cost manufacturers would sooner do without if they can, although if Udi's or Genius did start perhaps they'd get more business. I think I'll start eating flax seed again, that was good for fibre I think. I take a vitamin supplement also of course.

Good for you! One suggestion, if you run into another reaction like your Endo, try and ask a question which puts the burden of proof on them, ie: 'Given the positive blood test, on what clinical basis are you excluding celiac?' At least it forces them to be more precise and perhaps exposes any flaws in their reasoning. Although if you reach that stage with a doctor it's probably worth looking for another... If I were a cynic I'd say your Endo had already metaphorically left the building when they were analysing your tests.Your primary seems more on the ball though Best of luck! If and when you go gluten free come back here and there will be plenty of support for you.

Great Image JMG. Thanks for the feedback. I think I feel that the decision to push for further tests, and not shrug it off is the direction I want to go. And I think I may try the diet post-endoscopy, and see if I respond (particularly if my thyroid responds to the diet). Thank you All!