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Something unexpected happened while I was at my local Acme picking up some groceries.

I have an Acme customer card which allows the store to track my purchases. One thing they do with that info is selectively print coupons for me at checkout. The system prints coupons for products that may be of interest to me.

Today, one coupon was printed. It was for $1 off Gluten-free Quaker Rice Cakes.

I'm thinking that the system may have me flagged as a celiac. Why else would they print a coupon for a gluten-free product. If so, that's the kind of personalization I really like.

Kudos to Acme!

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