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Advertising

2 Steps to Place Your Ad On Celiac.com:

1) Ad Selection:


2) Reserve Your Ad:

 

Why Advertise on Celiac.com?

Since 1995 Celiac.com has been the hub of the fast-growing gluten-free community, and was the first Web site on the Internet dedicated to those on a gluten-free diet. Your company’s ad on Celiac.com will not only let the gluten-free community know that your products are safe for them, but will also demonstrate your commitment and support of this tight-knit community.


Reach

  • Over 9 million unique gluten-free visitors per year (over 750,000 per month), and 75% are women (Celiac.com's visitor demographics);
  • ~140,000 eNewsletter subscribers;
  • 64,000+ Forum members & nearly a million posts;26,000+ Facebook followers: Monthly Post Reach: 123,810; Engagement: 2,880; Shares: 660;
  • 10,600+ Twitter followers with over 250,000 Monthly impressions.
  • More than 85% of Celiac.com advertisers renew their sponsorship ads each month, and, according to Digiday, the industry standard is only 21%.
  • Celiac.com's Alexa traffic ranking


Accountability

24/7 access to ad statistics which track views, clicks, and conversions. You will also receive a weekly performance report by email.


Value

We offer a variety of ad plans that fit almost any budget and they start as low as $150 per month. 


Advertising Opportunities:


How to Place an Ad:

 


Banner Advertising

 

 Cost/month~Impressions~CPMClicks~CPC
Plan A $150 135,000** $1.11** 111** $1.35**
Plan B $295 185,000** $1.59** 223** $1.32**
Plan C $395 370,000* $1.06* 447* $0.88*
Plan D $595 609,000* $0.97* 747* $0.79*
Plan E $1,295 1,664,000* $0.77* 1,893* $0.68*
Plan F $2,995 2,750,000* $1.08* 3,483* $0.85*
1/2 Plan G $3,825** 3,420,000** $1.11** 16,000** $0.23**
Plan G $7,650** 6,840,000** $1.11** 32,000** $0.23**
*Based on July 2017 Data
**Estimated

 

Banner Placements
View banner placements:

 

 

 

 


PLAN A - Banner - $150/Month - ~135K Impressions


PLAN B - Banner - $295/Month - ~185K Impressions

  • Materials:  Email
    • Article: 200 words or less, including contact information, a link to your site, your company's graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Product image or logo to appear with article (minimum 600 pixels wide).
    • Banner #1: 180w x 150h pixels (under 25k - can be animated - .gif or .jpg format).
    • Banner #2: 300w x 250h pixels (under 35k - can be animated - .gif or .jpg format).

PLAN C - Banner - $395/Month - ~370K Impressions

  • Materials:  
    • Article: 300 words or less, including contact information, a link to your site, your company's graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Product image or logo to appear with article (minimum 600 pixels wide).
    • Banner #1: 180w x 150h pixels (under 25k - can be animated - .gif or .jpg format).
    • Banner #2: 300w x 250h pixels (under 35k - can be animated - .gif or .jpg format).

PLAN D  - Banner - $595/Month - ~609K Impressions

  • Materials: 
    • Article: 300 words or less, including contact information, a link to your site, your company's graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Product image or logo to appear with article (minimum 600 pixels wide).
    • Banner #1: 180w x 150h pixels (under 25k - can be animated - .gif or .jpg format).
    • Banner #2: 300w x 250h pixels (under 35k - can be animated - .gif or .jpg format).

PLAN E - Banner - $1,295/Month - ~1.66M Impressions

  • Materials:  
    • Article: 300 words or less, including contact information, a link to your site, your company's graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Product image or logo to appear with article (minimum 600 pixels wide).
    • Banner #1: 180w x 150h pixels (under 25k - can be animated - .gif or .jpg format).
    • Banner #2: 300w x 250h pixels (under 35k - can be animated - .gif or .jpg format).

PLAN F - Static Banner - $2,995/Month - ~2.75M Impressions

  • Materials:  
    • Article: 300 words or less, including contact information, a link to your site, your company's graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Product image or logo to appear with article (minimum 600 pixels wide).
    • Banner #1: 180w x 150h pixels (under 25k - can be animated - .gif or .jpg format).
    • Banner #2: 300w x 250h pixels (under 35k - can be animated - .gif or .jpg format).

PLAN G or 1/2 Plan G - Static Banner - $7,650/Month - ~6.84M Impressions
OR
1/2 of the spot rotations are available at $3,825/month - ~3.42M Impressions

  • Materials:
    • Article: 300 words or less, including contact information, a link to your site, your company's graphic/logo, all on the "Gluten-Free Specialty Food & Product Companies" area.
    • Product image or logo to appear with article (minimum 600 pixels wide).
    • Banner #1: 180w x 150h pixels (under 25k - can be animated - .gif or .jpg format).
    • Banner #2: 160w x 600h pixels (under 30k - can be animated - .gif or .jpg format).
    • Banner #3: 728w x 90h pixels (under 35k - can be animated - .gif or .jpg format).
    • Banner #4: 300w x 600h pixels (under 30k - can be animated - .gif or .jpg format).
    • Banner #5: 320w x 100h Mobile Banner (under 30k - can be animated - .gif or .jpg format).
    • Banner #6: 300w x 250h pixels (under 35k - can be animated - .gif or .jpg format).
    • Banner #7: 336w x 280h pixels (under 30k - can be animated - .gif or .jpg format).
    • Banner #8: 970w x 250h pixels (under 35k - can be animated - .gif or .jpg format).
    • Banner #9: 300w x 250h pixels (under 35k - can be animated - .gif or .jpg format).
    • All materials, including payment, must be received at least one week prior to the ad's start date.

 

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Product Review Advertising


Nima Portable Sensor Detects Gluten in Foods

Have our staff write a 100-300 word review your product that will appear on our site’s home page, and in Celiac.com’s Gluten-Free Food Reviews section.

Your review will never expire.

It will include a link to your site, and a professionally shot photo of your product.

>VIEW SAMPLE REVIEW<


Product Review Pricing:

  • $250 = 100 Word
  • $350 = 200 Word
  • $450 = 300 Word

Optional:
$200 - include review in Celiac.com’s eNewsletter & social media pages which reaches ~200,000 opt-in gluten-free subscribers.

 


eBlast Email Advertising

 

E-mail Blast SponsorshipsPut your product in front of ~200,000 potential gluten-free customers. Your product's info, banner, and link will be sent directly to our ~140,000 opt-in eNewsletter subscribers, and shared on our social media pages.

 

 

Piggyback eBlast:

Piggyback your company's ad in our weekly eNewsletter:

  • Top Spot:  $1,400
  • Middle Spot:  $315
  • Bottom #1:  $265
  • Bottom #2:  $205

>VIEW EXAMPLE<

 

Dedicated eBlast $2,800:

A custom email created by you that links to your site and is sent directly to our subscribers & social media followers.

>VIEW EXAMPLE<

 

 Our list has been meticulously maintained since 1995. 

 

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Celiac.com Advertising Policy/Disclosure

Celiac.com is supported by our own advertising (including banner and text ads—see info below), Google ads, and product purchases from our store.  Our banner and sponsored link advertising can be distinguished by the "Celiac.com Sponsor" or "Ads By Google" text that appears with the ads. Our current sponsors can be viewed in the Gluten-Free Food & Specialty Product Companies and Gluten-Free Food Reviews sections.