Search the Community
Showing results for tags 'advertisement'.
Found 2 results
Celiac.com 02/20/2018 - Party City has pulled a controversial advertising spot that provoked outrage in gluten-free community by tagging gluten-free dieters as 'gross.' Moreover, both Party City, and the advertising firm behind the pre-Super bowl ad, Hill Holliday, have issued public apologies in an effort to mitigate the outrage caused by its obviously insensitive ad. The ad starred two women attending a Super Bowl party and standing in front of an "inflatable snack stadium." When one of the women points out the gluten-free options, the other asks "Do we even know people that are like that?" The first woman answers: "Tina." To which, the second woman says: "Oh, gross, yeah." Perhaps unsurprisingly, furious viewers wasted no time in launching the Twitter hashtag #IAmTina, which called out both Party City and Hill Holliday for insensitivity toward people with celiac disease or gluten-sensitivity. Party City apologized via Instagram, and also clarified that celebrity Sunny Anderson played no part in the campaign. The company statement reads, in part: "Party City values its customers above all else, and we take your feedback extremely seriously. We recognize that we made an error in judgment by running the recent Big Game commercial, which was insensitive to people with food allergies…We will also be reviewing our internal vetting process on all advertising content to avoid any future issues. In addition, Party City will be making a donation in support of Celiac Disease research." Read more at: Adweek.com
Celiac.com 01/26/2018 - Party retailer Party City finds itself in hot water over a recent commercial that implies that people who eat gluten free are "gross." The ad, which was part of a pre-Super Bowl effort to tout deals at the discount party store, has offended customers and non-customers alike. The commercial depicts the host of a Super Bowl party chatting with a guest. When the guest asks about a sad-looking plate of gluten-free snacks, the host replies: "Those are some gluten-free options." The guest asks: "Do we even know people that are like that?" To which the host replies: "Tina." The the guest delivers the big, supposedly funny punchline: "Oh, gross, yeah." Obviously, there's more than just a little bit wrong with this ad, which does not clarify whether "gross" is refers to gluten-free people in general, or just to the unseen Tina. "Your new ad mocking people who eat gluten free is inconsiderate and wrong at best," one Twitter user wrote to Party City. "My celiac disease is not your punchline." "Your commercial is disgusting. Do you have any idea how hard it is to live with a life threatening food allergy?" another one reads. "I will not be shopping at your store anymore." In the face of overwhelmingly negative public feedback, Party City buckled. The company has withdrawn the commercial, and issued the following apology: "Party City values its customers above all else, and we take your feedback extremely seriously. We recognize that we made an error in judgment by running the recent Big Game commercial, which was insensitive to people with food allergies. We have removed the commercial from our website and all other channels, and sincerely apologize for any offense this may have caused. We'd also like to clarify that Sunny Anderson was not involved in the creation of this commercial in any way, and we apologize for any offense it has caused with her audience and fans. We will also be reviewing our internal vetting process on all advertising content to avoid any future issues. In addition, Party City will be making a donation in support of Celiac Disease research." In addition to the statement of apology, Party City has promised to make a donation to the Celiac Foundation. Read more at: BusinessInsider.com