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Celiac.com 01/26/2018 - Party retailer Party City finds itself in hot water over a recent commercial that implies that people who eat gluten free are "gross." The ad, which was part of a pre-Super Bowl effort to tout deals at the discount party store, has offended customers and non-customers alike. The commercial depicts the host of a Super Bowl party chatting with a guest. When the guest asks about a sad-looking plate of gluten-free snacks, the host replies: "Those are some gluten-free options." The guest asks: "Do we even know people that are like that?" To which the host replies: "Tina." The the guest delivers the big, supposedly funny punchline: "Oh, gross, yeah." Obviously, there's more than just a little bit wrong with this ad, which does not clarify whether "gross" is refers to gluten-free people in general, or just to the unseen Tina. "Your new ad mocking people who eat gluten free is inconsiderate and wrong at best," one Twitter user wrote to Party City. "My celiac disease is not your punchline." "Your commercial is disgusting. Do you have any idea how hard it is to live with a life threatening food allergy?" another one reads. "I will not be shopping at your store anymore." In the face of overwhelmingly negative public feedback, Party City buckled. The company has withdrawn the commercial, and issued the following apology: "Party City values its customers above all else, and we take your feedback extremely seriously. We recognize that we made an error in judgment by running the recent Big Game commercial, which was insensitive to people with food allergies. We have removed the commercial from our website and all other channels, and sincerely apologize for any offense this may have caused. We'd also like to clarify that Sunny Anderson was not involved in the creation of this commercial in any way, and we apologize for any offense it has caused with her audience and fans. We will also be reviewing our internal vetting process on all advertising content to avoid any future issues. In addition, Party City will be making a donation in support of Celiac Disease research." In addition to the statement of apology, Party City has promised to make a donation to the Celiac Foundation. Read more at: BusinessInsider.com
Celiac.com 04/21/2016 - Spanish fashion brand Zara has been forced to pull a T-shirt from its stores after a petition argued that the slogan was offensive to people with celiac disease. The shirt in question is a simple white T-shirt that sports the slogan "Are you gluten free?" in bold black letters. Zara pulled the shirt after a petition urging the removal appeared on the website change.org, and collected over 50,000 signatures in just under a week. In a statement released on March 14th, Inditex, the biggest fashion company in the world, which owns Zara, announced it was pulling the T-shirt from its stores. "The T-shirt mentioned in this petition was pulled from our online store a few weeks ago now and we are currently confirming that it is not for sale in our stores either," said the statement. Zara's quick response came as a pleasant surprise to the petition's author. Marta Casadesús, who started the petition. Casadesús told reporters that she really "just wanted Zara to reflect on the message, I was trying to explain that perhaps it wasn't the best way to make people aware of the illness." She said she was "really happy" with Zara's decision to remove the shirt. This is not the first T-shirt controversy to befall the fashion giant. In 2014 Zara stirred up controversy by selling a striped children's T-shirt that many people said resembled the uniforms worn by prisoners in Nazi concentration camps. The navy-and-white striped "sheriff shirt" featured horizontal stripes and a six-pointed gold star. Zara also removed that shirt from its stores after numerous complaints. So, what do you think? Is it offensive to wear a T-shirt that asks "Are You Gluten Free?" Source: TheLocal.es