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Jefferson Adams posted an article in Conferences, Publicity, Pregnancy, Church, Bread Machines, Distillation & BeerCeliac.com 11/21/2018 - True Food Kitchen is a restaurant chain co-founded by holistic health guru Dr. Andrew Weil, centered around his Anti-Inflammatory Diet, which is a pyramid of how people should eat to "avoid and counteract chronic inflammation,” as described on his website. Gluten-free food figures prominently in the menu. In addition to lending her high profile and celebrity as a minority investor, the restaurant group announced that Winfrey will also add her business sense by serving as a True Food Kitchen board member. The financial details of the investment were not revealed. The addition of one of the world's most influential female entrepreneurs to their leadership team is just one of a number of expansion-minded changes for Phoenix-based True Food Kitchen. Over the next three years, says CEO Christine Barone, the company plans to double the number of restaurants; from 23 to 40 by the end of 2021. Still, Oprah’s involvement was not a product of design, but a product of chance. According to Barone, it was Oprah, herself, who drove the idea to invest in True Food Kitchen. The company did not seek her out. Rather, “she invited me to lunch at her home," Barone says. The two discussed organic gardening and True Food Kitchen's motto that "we really want to be part of that life well lived," she explained. According to Barone, Oprah’s passions dovetail nicely “with what our passions are, as a brand.” Winfrey is quoted in a company statement, saying she was "so impressed with the team's passion for healthy eating and, of course, the delicious food, that I knew I wanted to be part of the company's future." Keep an eye out as True Food Kitchen looks to break out into the culinary mainstream over the next few years. Read more at: TrueFoodKitchen.com, and Journalstar.com.
Jefferson Adams posted an article in Conferences, Publicity, Pregnancy, Church, Bread Machines, Distillation & BeerCeliac.com 02/05/2016 - Oprah Winfrey may have just officially pardoned gluten, and her "glorious revelation that bread is okay" is causing a big stir. When Oprah Winfrey speaks, people listen. That's why it was a big deal a while back when Oprah started a book club: People bought the books she featured. Lots of people. That's why it's such a big deal when the famous television producer and talk show diva sings the praises of gluten in a recent Tweet about the virtues of bread. According to Winfrey, who Tweeted an ad for Weight Watchers, she eats bread every day, but still managed to lose weight. Moreover, she doesn't just eat bread and lose weight, she loves bread. She heaps high praise upon it. Oprah's Tweet contains a video that reiterates her deep love of bread. Oprah's Tweet read, in part: "Eat bread. Lose weight. Whaaatttt? #ComeJoinMe" Find more Tweets from Oprah on Twitter. Winfrey, of course, owns 6.4 million shares of Weight Watchers, whose stock prices have skyrocketed. The New York Daily News has called this a "$20 million Tweet." Read more in Salon's interview with health-sciences researcher Timothy Caulfield. So, will Oprah help make bread cool again? Only time will tell. Of course, for people with celiac disease and gluten-intolerance, bread will never be cool again, but that's another story.