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Celiac.com 08/14/2015 – Recently I took a last minute, end of Summer road trip with my family and on one of our pit stops I was delighted to discover the often rumored, highly elusive and possibly "Holy Grail" of gluten-free food: Subway's gluten-free sub rolls! Yes, I am here to tell you that they do indeed exist, even though I almost couldn't believe it even when I saw them—but there they were...a whole stack of six inch long gluten-free Subway rolls—sitting right in front of me in tidy, individually wrapped cellophane packages. I had to rub my eyes and look twice to make sure that I wasn't dreaming because I, like many people, believed that Subway had discontinued them after a temporary Oregon-only trial run, and had decided against a permanent gluten-free roll out. Apparently though, in Oregon at least (and perhaps in other states?), they are still going strong many months after their rumored demise. To top this off, they even offered a gluten-free brownie for dessert! Rather than getting stuck with a chopped Subway salad again I was finally able to order a real submarine sandwich—just like everyone else. So, I immediately honed in on an old favorite and decided to try their Spicy Italian sub on a gluten-free roll. What...no bewildered look on their faces when I asked for gluten-free? They seemed to know exactly what I wanted, and the employee who prepared my sandwich seemed to follow a carefully prepared script—she first cleaned off the prep counter, then changed into a new pair of clean gloves, and finally pulled out a new, clean sheet of paper onto which she set the packaged roll. The roll was pre-cut, thus she didn't have to use the bread knife to cut it, which was likely contaminated. While making the sandwich I was offered the option of having it toasted (some sensitive celiacs may want to skip the toaster oven part), and I noticed that when she toasted mine she made sure that it went into the oven solo, so that it would not touch other sandwiches (it was also on its original sheet of clean paper when it went in). At this point you are probably wondering how it tasted, right? It was simply fantastic! Why can't other companies make gluten-free bread taste like this? It was soft, strong and slightly chewy. It wasn't at all dry, and seemed very fresh. My wife wanted me to ask them if they were sold separately so that I could take some home with me, which I didn't do, but you get the idea—they were really good and tasted very fresh. I was so excited about the prospect of being able to once again eat Subway sandwiches that I ended up stopping at Subway several times during our road trip. Each time I visited a Subway in Oregon I noticed that other people were also ordering or eating gluten-free subs, and in each case the staff seemed to follow their gluten-free script perfectly. It is difficult to estimate the exact ratio of gluten-free customers from such a small sampling, but it seemed to me that around 10-20% of total visitors ordered the gluten-free roll. Most companies would do almost anything to grow their business by 10-20%, but in this case the opposite could be the case—businesses should be willing to offer gluten-free options so they don't lose 10-20% of their business! I certainly hope that Subway's Oregon test bed is going well, and that Subway has learned that offering gluten-free sub rolls is great for business. And now for the $64,000 question: Will Subway roll out their gluten-free rolls to other states, and if so, when? It's time for Subway to share the gluten-free love beyond just Oregon! Of course with the P.F. Chang's litigation still ongoing, they are likely now in a holding pattern to see how that case turns out. Have you seen gluten-free Subway rolls outside of Oregon? Please let us know below.

Celiac.com 08/31/2015 - It is possible that Oregon could be one of the gluten-free friendliest places on Earth. I had never been there before, but after a road trip to Oregon this summer I will definitely be back. One interesting thing that I already knew about Oregon before my trip was that, for some reason, it is a hotbed for the test marketing of new gluten-free products. Many large corporations roll them out there first, before launching them in other states. These companies also pump a lot of marketing money into Oregon to promote these products—on a level that I've not seen in other states. Here is a picture that I took in downtown Portland of a huge billboard for Coors Peak Copper Lager. Not only can I not find this new gluten-free beer anywhere in the California Bay Area, but I also have never seen advertising done here on this scale for any gluten-free product. Perhaps due to Oregon's history of being very progressive when it comes to food and beverage trends—for example the microbrewery and organic food movements took hold there very early on—it seems that the gluten-free food movement has also progressed there faster and is far more mature than many other places that I've been. This was very apparent to me when I first crossed the border and stopped at a Subway and found that they offered a gluten-free sub roll option, and the staff was well-trained in how to prepare my sandwich in a way that would minimize any cross-contamination risks. Besides large corporate chain restaurants which offered unexpected gluten-free options, every local or family owned restaurant that I ate in also offered gluten-free options and/or a gluten-free menu. In fact, there is even a huge food truck culture in downtown Portland that is centered in parking lots near the China Town area, and many of these trucks advertise that they are either entirely gluten-free or have gluten-free options. So you may be wondering where I came up with “ Gluten is the New Al Qaeda” in the title of this article? While in Portland I visited their huge “Portland Saturday Market,” which covers most of the waterfront in the downtown area on Saturdays and Sundays from March through Christmas. In one of the booths I found a vendor who was selling t-shirts and tote bags with this phrase on it, and since I happened to need a tote bag I picked one up. Looking back on this trip now I believe that this vendor's idea pretty much summed up my gluten-free experiences in Oregon—where those who are gluten-free will find many like minded people and therefore wont' have to waist much time explaining themselves when they order food—and a place where gluten is now being avoided by many Oregonians like most people in the world hope to avoid Al Qaeda!