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Scott Adams

Nairn's Sees the Future in Gluten-Free Oats

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Anyone who knows their oats will tell you Nairn's is a familiar name in the industry. The iconic Scottish grocery brand began making that name as Nairn's Oatcakes in 1896, when John and Sarah Nairn set up a village bakery in Strathaven, Lanarkshire. More than 120 years later, it has grown from cottage industry to large-scale production, with about 150 workers, and revenues in excess of £27 million this past year.

But consumer tastes, and challenges in production, retail and marketing all press the firm to adjust operations to keep pace, according to managing director Martyn Gray.

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